NewswireToday - /newswire/ -
New York, NY, United States, 2007/03/12 - Candy Dynamics, a cutting edge marketer of popular novelty candy products, announced today that the company will introduce two brand new Toxic Waste® Hazardously Sour Candy® Displays, the Power Wing and Shipper Floor, in Q2 2007.
The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.
With the only double-action sour flavor on the planet, Toxic Waste is hands down, the most Hazardously Sour Candy on the Market. Packed in a plastic novelty toy Toxic Waste drum, each container overflows with an assortment of five super-sour flavors: Apple, Watermelon, Lemon, Blue Raspberry, and Black Cherry.
“Candy Dynamics is a company intent on finding ways to help add to its retailers’ bottom lines. This year, we have committed significant resources to supporting and promoting the Toxic Waste brand through the implementation of a million dollar national consumer advertising, promotions, sampling and public relations program. With this in mind, we are introducing these new multi-unit displays to ensure that our retailers will always have ample product on hand in order to keep up with the resulting consumer demand. We are consistently looking to go in new directions and are confident that the introduction of the impressive Power Wing and Shipper Floor Displays, which contain seventy-two drums as opposed to the existing twelve unit counter display cases, will demonstrate that strong desire to retailers,” stated Laura King, Vice President of Marketing for Candy Dynamics.
Featuring bold and colorful graphics, the massive eye catching wall mounted Power Wing and free standing Shipper Floor Displays will each contain 72 individual units of Candy Dynamics’ phenomenally popular Toxic Waste Hazardously Sour Candy drums at the manufacturer’s suggested retail price of $.99 per drum beginning in the second quarter of 2007.
Candy Dynamics recently announced the company’s plans for a Q2 2007 release of its eagerly awaited Toxic Waste Nuclear Sludge® Sour Blue Raspberry and Sour Cherry Chew Bars, and Toxic Waste Sour Candy Spray®, an innovative liquid sour-candy-and-toy-in-one and the third confection to be released in the Toxic Waste product line. These exciting additions will join the only double-action sour hard candy on the planet, Toxic Waste Hazardously Sour Candy, and Toxic Waste Nuclear Sludge Sour Apple Chew Bars in the company’s ever growing line of sour candy products.
Toxic Waste Nuclear Sludge Sour Blue Raspberry and Sour Cherry Chew Bars, and Toxic Waste Sour Candy Spray will be available in the second quarter of 2007 wherever novelty candy is sold at the manufacturer’s suggested retail prices of $.25 and $.99 respectively. Toxic Waste Hazardously Sour Candy and Toxic Waste Nuclear Sludge Sour Apple Chew Bars are currently available nationwide at the manufacturer’s suggested retail prices of $.99 and $0.25 respectively.
About Candy Dynamics
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of novelty candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further build its distribution chains in the US and internationally. Line extensions are currently in development for the Toxic Waste brand and include the newest addition to the product line, Toxic Waste Nuclear Sludge Sour Apple Chew Bars. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs.