Brainchild of Cheap TV Spots, the first international, internet-based TV ad agency, MovieMovieMovie.com produces and airs geo-targeted local TV campaigns for film releases. Their hook? Production is free.
Unique in the industry, MovieMovieMovie.com provides free creative for each localized 30-second motion picture promo for TV -- in a blazingly fast 24 hours. It also handles demographic research, air time negotiation, media placement, tape duplication, network clearance and traffic, without the additional charges or air time rate padding common to Johnny-come-lately online agencies. “All the money goes up on the screen,” says Ann Clark, president. “MovieMovieMovie.com is the best deal in motion picture promotion.”
Studios and distributors have traditionally shied away from running locally focused campaigns, due to the complexity of the task. MovieMovieMovie.com overcomes the logistical hurdles of running multiple local TV advertising campaigns simultaneously, making them viable even for budget-constrained releases.
The combined savings on creative and air time can result in hundreds of percent more airings for a given campaign, focusing distributor and exhibitor dollars into pure performance, increasing per-theater attendance.
All details are handled through one simple online form. For each market, the commercial is tailored with the actual location of the closest theater showing the film. Localized TV ads play specifically in nearby neighborhoods, even targeting patrons of a single theater. Motion picture distributors and affiliated theater chains can even promote wide releases and DVD releases with the easy, inexpensive system.
MovieMovieMovie.com schedules national air time, too. National coverage is equally cheap and easy, with media buys as low as $2,999 addressing tens of millions of households across the U.S. with high-frequency, focused airings.
Parent company Academy Leader, Inc., through its suite of online TV advertising services, consistently delivers high quality and reliability -- both must-haves for the high stakes business of entertainment. MovieMovieMovie.com is helmed by Hollywood film and television professionals, not web technologists fixated on order automation software. “Our success has spawned copycat services that can do little else but churn out look-alike ad templates,” says Ms. Clark. “We pioneered localized film marketing with internet based TV ad services. We already know exactly what goes where, and why.”
For over five years the company, via its Cheap-TV-Spots.com service, has provided local and national cable, broadcast, and satellite advertising to smaller businesses and franchisees who may lack the resources to retain a traditional advertising agency for a TV campaign. The company also offers creative execution for emerging TV advertising platforms such as web video, mobile, video-on-demand and IPTV (Internet Protocol Television).
Academy Leader, Inc. is a privately held, multi-faceted media company founded in 2001, spanning TV, motion pictures, radio and new media. The company has won over 40 national and international awards for its original commercial productions, including 5 Telly Awards.