Matrix Solutions, the leading provider of CRM & Sales Intelligence tools and services, announced today that Nexstar Broadcasting Group has installed their Media CRM & Sales Intelligence platform to manage sales activities and opportunities. Based in Irving, Texas, Nexstar is one of the nation’s top 10 television broadcasting companies that owns or provides services to 80 broadcast television stations and 47 community portal websites reaching 46 markets across 19 states or approximately 13.1% of all U.S. television households.
“Nexstar is strongly committed to providing exceptional client service and effective marketing solutions to local and national advertisers across our traditional media, e-MEDIA, digital and mobile media platforms,” said Timothy Busch, EVP, Nexstar Broadcasting Group. “Utilizing Matrix across our diversified media portfolio plays a vital role in helping us drive efficiencies and grow revenue.”
Being a cloud-based system allowed Nexstar to hit the ground running; especially when it came to the value realized through merging and managing data from numerous station acquisitions. Matrix aggregates the data from multiple sources and transforms it into actionable sales intelligence through their customized normalization process. The system also imports historical data upon implementation so that in-depth reports, such as year over year analysis are available at launch. Furthermore Matrix provides Nexstar the ability to see information across intuitive dashboards available anywhere, on any device throughout their entire enterprise while simultaneously enabling the ability to drill down to any platform, market, account, etc. for more detailed insight. Importantly, Nexstar sales professionals are able to leverage the system to uncover hidden sales opportunities through inactive and quiet account reports.
“We share Nexstar’s enthusiasm for maximizing the sales potential within each platform they deliver and are excited to provide them with a solution that offers the tools necessary to do just that,” said DJ Cavanaugh, CEO, Matrix Solutions. “Our product has continued to evolve for the future and its capabilities are nothing short of forward-thinking, we welcome Nexstar as a customer who will not only take advantage of that, but be a partner of our continued evolution for the future.”
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group (nexstar.tv) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 80 television stations and 19 related digital multicast signals reaching 46 markets or approximately 13.1% of all U.S. television households. Nexstar’s portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, Telemundo, Bounce TV, Me-TV, Live Well and independent stations. Nexstar’s 47 community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
Pro-forma for the completion of all announced transactions Nexstar will own, operate, program or provides sales and other services to 108 television stations and related digital multicast signals reaching 56 markets or approximately 16.0% of all U.S. television households.
About Matrix Solutions
Matrix Solutions (matrixformedia.com) offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.