Global Bridges Healthcare Alliance for Tobacco Dependence Treatment has selected JPA Health Communications (JPA) to manage its digital presence and network communications, following a competitive bid process. A partnership between Mayo Clinic and the American Cancer Society, Global Bridges brings together health care professionals to foster collaboration and share evidence-based tobacco dependence treatment and advocating for effective tobacco control policy.
With its expertise in digital strategy, JPA will provide counsel and practical support for Global Bridges’ digital communications. Through the Global Bridges website, members and grantees are able to connect, share resources and stay up to date with the field of tobacco dependence. With JPA’s help, Global Bridges will expand its support for the community, both in the sharing of resources and the creation of new, dynamic content. In addition, JPA will provide communication support for Global Bridges’ grantees and thousands-strong global network of health professionals.
“We are excited to have JPA manage the digital arm of Global Bridges,” said Katherine E. Kemper, MBA, executive director of Global Bridges. “Their expertise in influencer relations and digital strategy makes them a great fit to grow and strengthen the Global Bridges network.”
JPA Health Communications (jpa.com) is an award-winning public relations firm that designs and implements strategic health campaigns for pharmaceutical, non-profit and government clients. As leaders in influencer relations, JPA uses a targeted approach to reach the stakeholders who drive change and deliver measurable results. The agency is headquartered in Washington, D.C., with offices in London and the biotech center of Cambridge, Mass.
About Global Bridges
A science-based initiative, Global Bridges is connecting and mobilizing health care professionals and organizations dedicated to advancing effective tobacco dependence treatment and advocating for proven tobacco control policies. Since its inception in 2010, Global Bridges has created culturally-relevant training curricula based on established best practices and trained more than 3600 healthcare professionals from 62 countries. The multilingual Global Bridges website helps facilitate collaboration worldwide. Global Bridges, in partnership with Pfizer Independent Grants for Learning and Change (IGLC), is currently supporting 19 new projects to advance tobacco dependence treatment through healthcare professional training and advocacy. These capacity-building grants, totaling $2.3 million, represent the first major international funding focused on tobacco dependence treatment in low- and middle-income countries.