WideOrbit, Inc., the leading provider of advertising management software for media companies, has launched WO Streaming, its integrated solution for broadcasters, pureplays, streamers and advertisers to manage and monetize digital audio streams and on-demand content. The launch of WO Streaming completes the transition of the Abacast team and products acquired by WideOrbit in June 2014.
WO Streaming (wostreaming.com) becomes the cornerstone audio digital streaming product of WideOrbit’s ongoing initiative to build a comprehensive, single-vendor solution for managing integrated media businesses. The total WideOrbit product line enables media companies to sell, track, report and invoice advertising inventory regardless of media type, delivery type, or sales method. Its WO Automation for Radio platform has been adopted by more than 1,400 radio stations worldwide.
“The integration of WO Streaming into the family of WideOrbit products will continue to simplify the broadcast and streaming business operations of major media companies even as their revenue streams and delivery types become more complex and diffuse,” said Eric R. Mathewson, Founder and CEO, WideOrbit. “WO Streaming strengthens our offering for radio by providing clients with a solution that enables them to run their businesses from a single comprehensive platform. We will continue to develop solutions that give broadcasters, streamers and integrated media companies the opportunity to make money from traditional and new non-linear revenue streams.”
WideOrbit (wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in New York; Seattle; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.