Based on its recent analysis of the poultry feed market, Frost & Sullivan has selected DuPont company Danisco Animal Nutrition to be the recipient of its 2014 North American Award for New Product Innovation for its poultry gut health solution. Acknowledging the growth potential in the poultry sector, Danisco Animal Nutrition introduced Syncra® AVI, a one-of-a-kind feed additive solution that merges the benefits of both feed enzymes and probiotics, which can be used as an alternative to antibiotic growth promoters where consumer pressure has led to a call for reductions. It can also be used in conjunction with antibiotics and other additives to support poultry gut health and liveability. This advanced solution also radically improves bird growth performance and saves production costs.
Danisco Animal Nutrition has maintained its leadership position in the feed enzymes market after more than 25 years of developing innovative combinations of its carbohydrase and protease products. These novel multi-enzyme products were the first products to enable the use of cheaper feed ingredients without lowering the birds’ performance. Similarly, the more recent Syncra® AVI meets the poultry market’s need to cut production costs, as well as maximize profits and efficiency in a sustainable manner.
“Syncra® AVI is demonstrably effective, as it is backed by research studies that truly show the benefits gained from combining the different but complementary modes of action of exogenous feed enzymes and probiotics,” said Frost & Sullivan Senior Industry Analyst Tosin Jack.
A recent research study showed that the blend enhanced the apparent metabolizable energy (AMEn) through superior protein, fat, and starch digestibility. It also diminished ileal insoluble non-starch polysaccharide (NSP) flow, aiding fiber digestion. Given that the poultry industry is expected to drive the feed ingredient market’s growth, this innovation represents a significant investment for the industry.
Syncra® AVI is designed to provide peace of mind for integrators running large poultry complexes. Not only is it thermostable, it can be used with antibiotics and other additives, and is sold in optimized dosages that have been proven to unlock full poultry feed potential. For instance, at an inclusion rate of 200g/ton for broilers, it delivers guaranteed levels of 10,000U/g xylanase; 1,000U/g amylase; 20,000 U/g protease; and Bacillus spp 3.75 x 108 cfu/g. Meanwhile, its convenience of application translates to decreased logistics costs and micro-bin space.
“Both customers and nutritionists perceive Danisco Animal Nutrition’s products as trustworthy because their solutions are always evidence based,” Jack said. “The company works closely with nutritionists and other stakeholders during the decision-making process, which means that its solutions meet the direct needs of the customers/market.”
Based on all these, and because Syncra® AVI is the first trial-backed solution that successfully combines probiotics and enzymes for the poultry market, Frost & Sullivan is pleased to present the 2014 North American New Product Innovation Award to Danisco Animal Nutrition.
Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.
Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.
About Danisco Animal Nutrition and DuPont
Danisco Animal Nutrition (animalnutrition.dupont.com), a business division of DuPont Industrial Biosciences, helps animal producers around the world maximize the return on their feed investment, improve liveability and tackle environmental and sustainability challenges through the delivery of optimized enzyme, betaine and probiotic feed solutions. The company’s uniqueness centers on its ability to combine these technologies, many of which are industry “firsts.”
DuPont has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment.
About Frost & Sullivan
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Contact: Monica Hart
P: +44(0)16 7251 7777 - E: Monica.hart[.]dupont.com.