EnglishLeap is focusing on imparting and promoting fluency in speaking, reading and writing English; catering to a population of over 1.0 billion in India.
India today has around 350 m people that use English in some way or the other (classified as “English Users”) in their daily discourse; however only 90 m of them actually speak the language and merely 10 m out of that speak English fluently. As the youth of India go up the curve when it comes to “employability” considerations; some level of competence and fluency in the English language will be instrumental in their future professional development. EnglishLeap has taken an innovative approach to impart English language fluency, working across vernacular languages in India, using smartphones as the delivery medium.
Commenting on the investment, ANALEC’s CEO Indy Sarker stated,“We are extremely excited to work with EnglishLeap and build a powerful proposition in the market place to impart English language fluency in India where 650 m people in the age group of 15-40 years have huge aspirations to excel and improve their economic well-being. We believe EnglishLeap via its innovative teaching methodologies and technology enabled engagement tools using smartphones, makes learning English fun, as opposed to a chore.”
India today has a huge aspirational population that is keen to move ahead and improve its well-being via greater success in the workplace. Sarker goes on to add,“Most employers will tell you today that for a like-for-like comparison of candidates that apply for a job, if one stands out on the English language fluency or proficiency level, he or she not only has a competitive edge, but also commands a salary premium of around 25-40% in the market place. We intend to deliver this advantage to a wider population that do not have access to a quality English language education.”
EnglishLeap presently offers web based learning proposition, along with an English Grammar App that is available via the Google play store. Its website attracted over 3.5 million visits in 2014, and its grammar App has had over 300,000 downloads; with next to little effort expended on marketing and branding. EnglishLeap is focused on revolutionizing the engagement model for building proficiency in the English language in India, away from bricks-n-mortar “training centres” to enabling proficiency in the English language accessible via smartphones. The growing importance of the smartphone as a delivery medium and the increasing digitization of learning in India, is expected to create unprecedented opportunities in this space over the next few years.
Commenting on the investment, the Managing Director of Leap Learning Solutions Saurabh Chopra stated,“We are delighted to partner with ANALEC to take our company to the next level of growth. In ANALEC we found an ideal partner to build on our vision for the company and deliver a tangible and valuable service in the market place, and help bridge the economic and capability divide in the country.”
ANALEC (analec.com) is a specialized financial technology company focused on the investment banking and investment research industry. It leverages its deep domain knowledge of the investment research and investment banking industry to develop and deploy proprietary enterprise level software-enabled business process solutions, addressing very specific organizational issues and challenges within investment research and client servicing functions. Under its remote delivery model, ANALEC offers its customers the option to remotely manage and deliver a range of services. Headquartered out of Singapore, ANALEC has a delivery center in India, a customer support center and sales office in Taipei (Taiwan) and business development and sales offices in the United States.
About Leap Learning Solutions
Leap Learning Solutions Private Limited owns and operates Englishleap.com, India’s largest English improvement website. The company was founded in 2011 and has steadily grown to become the portal of choice for English learners in India. The company’s vision is to be the leader in the virtual English learning market in India by creating a suite of effective and engaging digital learning applications in local languages.