PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: BASF

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

BASF Launches 'Color Trends 2016' - What is coming next? And what will stick around? Like the fashion industry, cosmetics manufacturers keep a watchful eye far in advance on up-and-coming color trends -
BASF Launches 'Color Trends 2016'


NewswireToday - /newswire/ - Paris, Ile-de-France, France, 2015/01/13 - What is coming next? And what will stick around? Like the fashion industry, cosmetics manufacturers keep a watchful eye far in advance on up-and-coming color trends - DE000BASF111

Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing/Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


• New effect pigment collection helps customers to create beauty care solutions for up-and-coming color trends 2016;
• Four distinct beauty trends based upon cultural drivers in the global market place.

To help them bring the latest hues of lipstick, eyeliner and other products onto their shelves, BASF is offering its customers an extensive portfolio of effect pigments already for the cutting-edge colors of the future.

A journey through four distinct beauty trends
BASF’s new “Color Trends 2016” a carefully compiled collection of effect pigments and formulations draws upon cultural drivers in the global market place with an eye for different consumer types. Partnering with Fashion Snoops, a leading consulting agency in trends, style and innovation based in New York, BASF has identified four distinct beauty trends for 2016: “Color Full”,“Ancient Wisdom”,“Woman of Power” and “Third Act.” “Our new collection is a journey through next year’s beauty trends”, said Valérie Pian-Parison, Marketing Manager at BASF’s Personal Care business. “We expect these trends to spark innovation, ignite the creativity of our customers and inspire them as they create their new product lines for 2016.”

Colorful self-expression
The “Color Full” trend, for example, attracts fun-loving, outgoing personalities who are active participants in the world. Accordingly, the relevant color palette features extreme, jolting colors balanced with black, white and metallic silvers. Just one BASF formulation which expresses this colorful attitude is its “Intense Pink Lipstick” which features Reflecks™ Rich Red and Chione™ HD Digital Pink effect pigments.

Timeless beauty
The “Ancient Wisdom” trend is a nod to a sense of beauty that is timeless. It revolves around ideals of beauty and ideologies of the ancient world, calling for a color palette inspired by the Romance and Renaissance eras. Colors range from olive greens, berry reds and milky creams, to flowery pinks that are complemented by earthy tones. “Regal Glow Veil”, BASF’s matte, powder foundation formulation with Chione™ HD Crisp Gold and Reflecks™ Dimension Shiny Gold, is one example of a product which helps achieve this trend’s key look.

Celebrating authenticity
Rather than accepting rivaling attributes in leading women, the “Woman of Power” trend embraces them. It advocates authenticity celebrating women who are bold yet tender, direct yet warm, and sensual yet strong. Deep berry tones, intense navy hues and peachy nudes capture the palette from spring to fall, while pink and purple tones add depth and express strength and sensuality. In line with this, BASF’s “Deep Sapphire Eyeshadow” combines bold tones and soft hues, with Cloisonné® Nu-Antique Blue and Timica® Terra Black pairing up to make a real statement.

Reframing age
Capitalizing on the increase in average life-expectancy of today’s consumers, the “Third Act” trend reframes age and equates growing older with getting wiser and accepting oneself. The color palette offers a mature and understated approach to spring hues and their transition to deep fall colors, complemented by cool tones that work throughout the year. Rich caramel hues emanate warmth, while blue and pink shades signal sophistication. In answer to this trend, BASF has developed “Graceful Radiance Serum”, a lightweight emulsion with Timica® Terra White delivering a sheer satin veil, and Chione™ HD Digital Pink and Chione™ HD Metric Violet to make the skin look more radiant.

About BASF’s Care Chemicals division
The BASF division Care Chemicals ( offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications. We are the global leading supplier for the cosmetics industry as well as the detergents and cleaners industry and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets.

About BASF
At BASF (, we create chemistry and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing/Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: BASF


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Manufacturing/Robotics articles,
CATCH Visitors via Your Competitors Announcements!

BASF Launches 'Color Trends 2016'

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Color Trends 2016 | BASF
Publisher Contact: Birte Kattelmann-Jagdt - 
+49 2173 4995-464 birte.kattelmann[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BASF securities in any jurisdiction including any other companies listed or named in this release.

Manufacturing/Robotics via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From BASF / Company Profile

Read Manufacturing/Robotics Most Recent Related Newswires:

Voith Builds New XcelLine Board Machine for Bohui Paper Group
LANXESS Pigments Used in Formula E
Voith Paper Offers Rebuilds of Medium-sized Paper Machines to Increase Production Capacity by up to 15%
SCHOTT to Showcase Highly Lightweighted, Monolithic ZERODUR® Mirror Blanks At SPIE Optics and Photonics 2017
LANXESS Doubles Membrane Production Capacity
MAN Engines Presenting Global Innovations for Agricultural Machinery and Cogeneration
Anti-corrosion Coatings Manufacturers Focus on Low-cost, High-performance Coatings for Asia-Pacific Market Finds Frost & Sullivan
The Navigator Company Selects Voith XcelLine Tissue Machine for Cacia in Portugal
SCHOTT Eternaloc® Electrical Penetrations Answer New Requirements of Innovative Twin High-Temperature Reactors [HTR] in Shidao Bay, China
BASF’s iGloss Clearcoat Offers Higher Gloss and Improved Scratch-resistance on Vehicles
The Voith Paper Webshop Simplifies Ordering of Spare Parts and Provides Comprehensive Documentation Options
BASF Begins Production of Palatinol DOTP Plasticizer At its Pasadena, Texas Facility
ADNOC and Borealis Sign Agreement to Extend and Expand Joint Petrochemical Activities in Ruwais
LANXESS Launches New PBT Compound for Battery Components in Electric Cars
Hexagon Manufacturing Intelligence Releases PC-DMIS 2017 R2

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  S&A Capital Partner Ltd

Visit  MagLar, Inc.

  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (