NewswireToday - /newswire/ -
Atlanta, GA, United States, 2007/03/07 - Full Circle, an Atlanta-based vertically integrated marketing group specializing in residential real estate, announces a merger with Elite Marketing Services.
Full Circle, an Atlanta-based marketing group focused on residential real estate, announces a merger with Elite Marketing Services, Inc., a Suwanee, Ga. based firm serving small- to mid-sized home builders.
The merger will allow Full Circle to become a fully integrated company for every size builder in the industry. Previously, the company’s clients consisted primarily of large builders of luxury multi-family properties and master planned communities. “Elite Marketing is home to the brightest new minds in real estate marketing, so they fit perfectly with the Full Circle environment,” said Ray Bouléy, president of Full Circle. “Pamela Monastra and her group have a comprehensive pulse on the small to mid-size builder market. Their experience is invaluable as we expand our focus to reach this group,” Bouléy said.
The merger with Elite Marketing adds 23 builder clients to the Full Circle roster, representing 18 new projects. The addition creates an immediate 20 percent growth in billings for Full Circle, a fast growing company that averaged 28 percent growth each year from 2001 through 2005. Four new staff members will transition to Full Circle, including Elite Marketing Founder Pamela Monastra (formerly Pamela Swanson).
Monastra will serve as Senior Account Manager at Full Circle. “Partnering with such a talented team of professionals presented an incredible opportunity not just for me and my staff at Elite, but more importantly for our clients,” said Monastra. “Ray Bouley and the team he has gathered have a knowledge base of the industry unlike any other. They have been a pioneering force in real estate marketing for many of the larger builders and developers, while we focused on smaller and medium builders at Elite.
A merger of our companies makes perfect sense and allows us as a unified team to provide an unprecedented level of real estate marketing expertise,” Monastra said. Full Circle is a nationally recognized company based in Atlanta. Known for providing vision, results, innovation and service, Full Circle performs a range of services specifically tailored for marketing residential real estate.
Since Ray Bouléy founded the company in 1998, it has become the Southeastern leader by helping clients anticipate and respond to ever-changing market conditions.