The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of two new hires to further raise its expertise and commitment to membership development and value.
Gold will be tasked with building and developing membership to achieve a synchronous balance and mix of the types of members serving together, including brand marketers, agencies, media companies and technology enablers, to improve their overall success across mobile and marketing. At the same time, DeLorenzo will be focused on expanding and improving the membership experience for this diverse group of members. She’ll focus on creating relevant and powerful platforms for companies to further their business goals and leaders to drive their own personal development within the explosive mobile sector.
“With over 800 existing members from Fortune 500 brands to media and technology companies, MMA members are collaboratively shaping the future of the mobile industry,” said Greg Stuart, CEO at the MMA. “I am very excited about the expansion of our membership team especially with the fantastic energy and dedication of Adam and Erica. As marketers are realizing the transformational power of mobile, the MMA is committed to meeting the increased demands of our diverse membership and the industry-at-large.
Previously, Gold who now reports directly to Greg Stuart, was VP of North American sales for Scanbuy, Inc., where he lead a team dedicated to bringing mobile services to Fortune 500 brands. Prior to that, he was the president of Apogee Consulting, where he helped launch the first-ever “Mobile Upfront” for the advertising community.
“The MMA has become an invaluable resource for marketers,” said Gold. “With the great momentum and increased interest in the organization, I’m thrilled to join the team and begin working to build the organization’s dynamic membership base.”
DeLorenzo reports to MMA chief strategy officer, Sheryl Daija. She was previously VP of business development at WildTangent Media. Prior to WildTangent, DeLorenzo spent four years at the Interactive Advertising Bureau (IAB), where she led various committees and councils focused on the development of industry standards and increasing efficiency in media buying.
“I’m looking forward to working with the MMA’s growing community to deliver the most valuable membership experience possible,” said DeLorenzo. “We intend to foster an even richer environment of mobile education and innovation for all MMA members.”
About the Mobile Marketing Association (MMA)
The MMA (mmaglobal.com) is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oréal, MasterCard, McDonalds, Microsoft, Mondelez International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC).