The addition of Chinese increases the list of available languages to six, including English, Spanish, French, Portuguese, and German which were all launched with the newly redesigned Website in April 2005.
The nutrition industry worldwide has grown by more than 15% in the past three years totaling about $210 billion dollars (€ 161 billion). The market in China is growing just as fast, if not faster, accounting for about $9 billion dollars (€ 6.9 billion). It was because of this growing market and the potential for new fortification opportunities that spurred the initiative to add Chinese to the Website.
"Having the ability to reach out even further to potential customers and our existing clients definitely sets Fortitech apart from our competition,” said Rich Schleif, Fortitech, Inc.'s director of marketing. "The addition of the Chinese language diversifies our new business potential and opens doors to a region that has been experiencing a fast-growing market for fortification. Adding Chinese also establishes.
Fortitech as a progressive leader in advancing its customer service capabilities on a global scale.” Fortitech.com, with a complete online R&D Center, enables users to conduct research on markets, nutrients, applications and health conditions - finding the latest information for developing a healthier consumer product. The site features easy access to information on breaking industry news on regulations and market trends, an online formulation worksheet to initiate product development with Fortitech's premix experts and other resources to help manufacturers create the optimum product solution. In addition, the site offers users the ability to personalize their site experience and existing customers have the ability to reorder premixes online, track orders, review order history, and view or download product documents related to the customer's account.
Fortitech.com also is offering free technical papers to registered users of the site. The papers in 2007 will focus on how to strategically market and produce functional food and beverage products that address various health conditions like weight management, cardiovascular health and energy. Fortitech also has several other white papers archived and fully downloadable for its users.
About Fortitech, Inc.
Founded in 1986, Fortitech, Inc. (fortitech.com) is the world leader in the development of custom nutrient premixes for the food, beverage and pharmaceutical industries, integrating functional ingredients from a comprehensive selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals. Fortitech is ISO 9001:2000 and FPA certified and meets kosher and Halal standards. Headquartered in Schenectady, N.Y., the company has a global network of manufacturing and distribution facilities, throughout Europe, Asia Pacific, South America, Mexico and the United States (New York and California).