PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Matrix Solutions

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Matrix Solutions Shines Light on Growth Projections for Digital Advertising Revenue - Matrix Solutions, the leading provider of media CRM & Sales Intelligence Software, hosted an exclusive industry webinar Tuesday December 16th highlighting stable growth in digital advertising revenue - MatrixForMedia.com
Matrix Solutions Shines Light on Growth Projections for Digital Advertising Revenue

 

NewswireToday - /newswire/ - Pittsburgh, PA, United States, 2014/12/23 - Matrix Solutions, the leading provider of media CRM & Sales Intelligence Software, hosted an exclusive industry webinar Tuesday December 16th highlighting stable growth in digital advertising revenue - MatrixForMedia.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The industry executives and presenters: Rick Ducey, Managing Director of BIA Kelsey, Brian Hellman, Director of Digital Sales/Broadcast for Scripps Broadcasting, and BJ Boyle, VP of Product Management at Matrix Solutions all offered deep insight into digital advertising trends and projections.

Ducey kicked off the webinar by sharing BIA/Kelsey's local media advertising projections, which indicate 2014 will end around $137 billion. A slight increase is expected in 2015 to bring total advertising dollars to $139.3 billion. Of these projections, digital accounts for $31 billion in 2014 and $35 billion in 2015. Ducey illustrated five year projections where digital ad sales are expected to increase from 22.6% of total media revenue in 2014 to 34.7% in 2019; an increase of 12.1%. Mobile alone will grow from 4.7% in 2015 to 11.3% in 2019.

Brian Hellman drove home the importance of using Key Performance Indicators (KPI) to account for appropriate sales analytics. As the Director of Digital Sales for the Broadcast Division at The E.W. Scripps Company since 2013, Hellman indicated that Scripps deployed a sales model that includes both their Integrated and Direct Digital sales teams, which is unique and key to how Scripps is viewing their business. Hellman further articulated the importance of enhancing the prospecting process by applying analytics to external data,“it not only allows you to target where most fish are, it allows you to identify who are the biggest and best fish to target.”

Boyle shared with the audience the newest advancements in technology that help sales professionals manage their business proactively, such as alert notifications. He further commented,“We had a wealth of industry professionals attend the webinar, which shows us the need to provide more data and insight around new mediums such as digital, especially given the growth potential as shared by Rick. By partnering with BIA Kelsey and Scripps Broadcasting we were able to share with the audience valuable and diverse viewpoints into how digital is impacting media moving forward.”

About Matrix Solutions

Matrix Solutions (matrixformedia.com | matrixplus.com) offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Matrix Solutions

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Matrix Solutions Shines Light on Growth Projections for Digital Advertising Revenue

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Matrix Solutions |
Publisher Contact: Brenda Hetrick - MatrixForMedia.com 
412-697-3020 bhetrick[.]matrixformedia.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Matrix Solutions securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Matrix Solutions / Company Profile


Read Software Most Recent Related Newswires:

Korean Retailer Homeplus Optimizes Store Planning with JDA Category Management
IBM and Pfizer to Accelerate Immuno-oncology Research with Watson for Drug Discovery
The VELUX Group to Drive Smart Product Innovation with Implementation of PTC Windchill Across the Enterprise
KPIT Takes A Strategic Stake in A Germany Headquartered Automotive Engineering Services Company
Pegasystems Named Silver Winner for Best New Product of the Year in Best in Biz Awards 2016
Kentico Releases its Most Enterprise-Ready Solution Yet
OneLogin Delivers First-Ever Multi-Environment AWS User Resource Provisioning
Mahindra and IBM to Develop Blockchain Solution for Supply Chain Finance
Toyota Motor Corporation Approves Mentor Graphics Volcano™ VSTAR AUTOSAR Stack for Deployment in Toyota Vehicles
Wiley Launches New Spectra Lab Applications to Help Scientists Manage Analytical Data
Earthlite Drastically Simplifies and Expedites Accounts Receivable Analysis with Datawatch Monarch
PTC Achieves AWS IoT Competency Status
Umbra, VM Backup Appliance Based on NAKIVO Backup & Replication, Generates Business for Integrative
SpringCM Chooses Xactly to Increase Data Accuracy and Enhance Sales Compensation Strategy
American Airlines Selects IBM as its Cloud Provide

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)