PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Hearst Communications, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Dreamworks Animation and Hearst Corporation Announce Partnership to Grow AwesomenessTV - DreamWorks Animation SKG, Inc. and Hearst Corporation announced that Hearst has acquired a 25 percent interest in AwesomenessTV (“ATV”) for a purchase price of $81.25 million and will partner with DreamWorks to grow ATV [Nasdaq: DWA] - Hearst.com
Dreamworks Animation and Hearst Corporation Announce Partnership to Grow AwesomenessTV

 

NewswireToday - /newswire/ - Glendale, CA, United States, 2014/12/11 - DreamWorks Animation SKG, Inc. and Hearst Corporation announced that Hearst has acquired a 25 percent interest in AwesomenessTV (“ATV”) for a purchase price of $81.25 million and will partner with DreamWorks to grow ATV [Nasdaq: DWA] - Hearst.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Broadcast/TV/Radio Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

DreamWorks Animation SKG, Inc. and Hearst Corporation announced today that Hearst has acquired a 25 percent interest in AwesomenessTV (“ATV”), a leading multi-platform media company serving the global teen community, for a purchase price of $81.25 million and will partner with DreamWorks to grow ATV. Brian Robbins, ATV founder, and Brett Bouttier, president, will continue to lead the company.

“Few companies have built the global audience of millennial females as quickly as AwesomenessTV,” said Steven R. Swartz, president and CEO of Hearst Corporation. “For us, it’s very important to make a bet on the future of how content is created. Together, in partnership with DreamWorks, we see great opportunity in supporting the consumer media franchise that AwesomenessTV continues to build.”

DreamWorks and Hearst plan to work together to support ATV’s efforts to enter into new content channels, broaden its audience and expand its geographic reach. Under the agreement, ATV will gain immediate access to Hearst’s subscription video on demand (SVOD) technology, which will rapidly accelerate ATV’s ability to offer content directly to consumers across all types of formats.

“This is an extremely exciting partnership for AwesomenessTV and DreamWorks as we continue to implement our long-term strategy to maximize the value of our content and properties through multiple distribution platforms,” said Jeffrey Katzenberg, CEO of DreamWorks Animation. “We’re delighted with the opportunity to partner with Hearst, in part because it has outstanding global brands, a very valuable international presence and industry-leading technology, and also because of its demonstrated track record of successfully partnering with media companies and supporting their growth trajectories.”

In just two years, AwesomenessTV has grown into one of the Web's biggest multi-channel networks for emerging online talent, with an average of nearly 800 million monthly views and a subscriber base that now totals over 114 million. Its top YouTube channels including Cimorelli, Miss Glamorazzi, Tyler Oakley, Cameron Dallas and Nash Grier have created overnight YouTube stars and are watched each week by millions of viewers in the digitally-engaged, millennial demographic. Big Frame, a leading talent management company; Awesomeness Consumer Products; Awesomeness Music and Awesomeness Ink are also under the AwesomenessTV umbrella.

“Brian Robbins and Brett Bouttier are democratizing media by enabling young talent to create their own content, be discovered by their peers and then be showcased across AwesomenessTV's network of channels, as well as television shows and even movies,” said Neeraj Khemlani, co-president of Hearst Entertainment & Syndication and president of Hearst Digital Studios. “It's socially-driven content by teens for teens across every platform.”

“Hearst has a strong track record of identifying emerging media companies and trends which will be invaluable as we enter into our next phase of growth and look to solidify our position as a leading, next-generation media brand,” said Brian Robbins, ATV founder and CEO. “With this new partnership, we will benefit from Hearst’s deep industry and creative experience as we continue our strong and productive relationship with DreamWorks.”

About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranked No. 12 on the list. All of DreamWorks Animation's feature films are produced in 3D. The Company has theatrically released a total of 30 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots and The Croods.

About Hearst Corporation
Hearst Corporation (hearst.com) is one of the nation’s largest diversified media and information companies. Its major interests include ownership of 15 daily and 34 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; hundreds of magazines around the world, including Good Housekeeping, Cosmopolitan, ELLE and O, The Oprah Magazine; 29 television stations, which reach a combined 18 percent of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, HISTORY and ESPN; significant holdings in automotive, electronic and medical/pharmaceutical business information companies; a 50 percent stake in global ratings agency Fitch Group; Internet and marketing services businesses; television production; newspaper features distribution; and real estate.

About AwesomenessTV
AwesomenessTV, a next generation multi-platform media company serving the global teen audience and one of the most subscribed to teen destinations on YouTube, is a majority-owned subsidiary of DreamWorks Animation (Nasdaq:DWA). Included under the AwesomenessTV banner are AwesomenessTV, a channel featuring scripted and reality series including IMO, The Daily Report, Awesomeness Hollywood, Cheerleaders, The Jenn and Andrea Show!, Side Effects and Runaways; the ATV Network, a community based MCN focused on discovering and supporting the next generation of YouTube stars, Awesomeness Music and Big Frame. Beyond the YouTube platform, AwesomenessTV produced and distributed the feature film Mindless Behavior: All Around the World, Expelled and The SMOSH Movie as well as the AwesomenessTV series and Terry the Tomboy movie on Nickelodeon and Richie Rich on Netflix. AwesomenessTV was founded by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks).

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Broadcast/TV/Radio Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Hearst Communications, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Broadcast/TV/Radio articles,
CATCH Visitors via Your Competitors Announcements!


Dreamworks Animation and Hearst Corporation Announce Partnership to Grow AwesomenessTV

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Hearst Communications | DreamWorks Animation
Publisher Contact: Press Office - Hearst.com 
212-649-2577 press[.]hearst.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Hearst Communications, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Broadcast/TV/Radio via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Hearst Communications, Inc. / Company Profile


Read Broadcast/TV/Radio Most Recent Related Newswires:

The First Russian Channel Picks ATEME Contribution Technology to Support its International Content Exchange
Televarpiđ Deploys New Full-Software Converged Statmux Video Headend Powered by ATEME
TBC in Taiwan Launches Newly Digitized Platform Powered by NAGRA's OpenTV 5
Next Step Selects ATEME’s TITAN to Power the First HEVC DTH Service in Thailand
Orion Choses ATEME’s Encoders and Decoders to Follow its Expansion Program in Russia and CIS
Pay-TV, Video-on-demand, and IPTV in Africa Advance through Convergence
NEC to Provide Digital TV Transmitters for Colombia's Public Broadcasting Service
ATEME Powers Globo’s 4K HDR VOD Product
Dentsu Announces its Corporate Venture Capital Fund Dentsu Ventures Investment in U.S. VR Platform Company LiveLike
SmarDTV Sets A New Security Benchmark For Conditional Access Modules (CAM)
SmarDTV Adds Simple But Effective Fast-and-Easy Wi-Fi Configuration Button to its Wi-Fi CAM
Philippines’ Leading DTH Pay-TV Provider, Cignal, Deploying Conax Cardless Content Protection to Back Expansion Plans
ALi Extends Cardless STB Chipset Offering - Integrates HEVC Series SoCs with Next Generation of Conax Cardless Clients
NAGRA Extends 4K Ultra HD Content Protection Partnership with KT Skylife in Korea with AnyCAST CONNECT
NAGRA and Samsung Introduce TVkey - The Direct-to-TV Solution for 4K UHD Viewing

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Triggr & Bloom

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)