In-Mall Coupons delivered to In-Mall Shoppers from In-Mall Merchants.
For major mall tenants, our COUPON-A-TRON systems will redefine the meaning of local advertising. The first unit will be ready to be installed in Fort Lauderdale by February, 2015.
How it works: Shoppers pull coupons as they enter the mall and are also counted as impressions for the advertiser whose video ad is playing on the screen as they are present in the viewing cone of the screen. Their presence in the mall defines them as being in a buying frame of mind and makes them more likely to act on a store’s offer.
The big advantage to advertisers: We deliver coupons and video impressions to shoppers when they are only a couple hundred feet from the door of the retailers whose ad they’ve seen and are almost certainly in a shopping frame of mind. These are big advantages for mall advertisers.
A New and Unique Marketing Tool For Mall Merchants
The Coupon-A-Tron unit allows mall merchants to distribute their coupon offers to their most qualified market segment in a fast, efficient and economical way.
EASY - Coupons are submitted by the merchant through a simple online interface to the system with a user-driven and user-friendly software where advertisers can enter their existing in-store coupons which can be inserted into software coupon slots, or they can choose from coupon templates offered in the software.
EFFICIENT - Merchants have flexibility to remotely control amount, terms or expiration dates, run daily or hourly specials or blowouts, immediately cancel coupons on sold-out merchandise, instantly sweeten the offer if the coupon is not performing and quickly turn overstocks or closeouts into cash. The merchant receives fast marketing feedback to quickly compare offers or campaigns.
ECONOMICAL - Merchants pay only for ads that are seen by their best prospects. Most ad media charge rates are based on the number of people who could see your ad, not by the number who have been proven to actually see it.
With Coupon-A-Tron, 100% of coupon ads are delivered “in hand” every time, guaranteeing that merchant advertisers get what they pay for.
“Cool concept" Heather Lang - Senior VP Associate Media Grp Director, Eicoff Agency, Chicago
"The ease of use for those that aren’t as gifted with scanning QR codes or researching coupons on their smart phones is a great feature." - Kimberly Swain, Account Manager BFW advertising + interactive
“In the retail shopping environment, there are endless strategies, insights and opinions about effectiveness, behavior and so on and most are up for debate. But two facts seem to hold true across the board: people want to save money and they want it to be easy. Coupon-a-Tron delivers on both benefits. It’s not complicated. Walk up, take a sheet of coupons, save money. It’s hard to think of any logical reason why a consumer would not use this device.” - Paul C. Amelchenko, Associate Creative Director, Sapient Nitro. Former Faculty Member, University of Miami School of Communication.
Innovation/Technology: The Company has created a unique, patent-pending, in-mall kiosk advertisement delivery system using many US-manufactured OEM components. A U.S. patent application, #62041636, was filed on August 25, 2014. The design allows us to deliver guaranteed, measurable ad impressions, something few other media can offer, and those aren't located in the mall where the shoppers are, a huge advertising advantage.
Our system delivers printed coupons; guaranteed, counted screen impressions; and a combination of the two for a 1-2 punch that will allow mall merchant advertisers have never had before. Measurable impressions is a tool retail marketing managers have never had before. They also get broad flexibility and new in-mall metrics previously unavailable to them to increase their efficiency and lower cost.
Advertiser benefits: Coupons are guaranteed to be "eyeballs-on-ads" or "ads-in-hand" and impressions are guaranteed to have occurred making for efficient use of an advertiser's marketing dollars. The Company's systems will allow advertisers to more clearly see their actual cost, compelling other in-mall media to abandon ambiguous pricing and vague traffic estimates. This should lead to more in-mall media competition leading to lower prices for advertisers.
Consumer benefits: The system creates a broader, timelier, more convenient and simple way distributing money-saving coupons, ad messages and impressions allowing consumers to be exposed to much more savings opportunities. Our units will deliver over 5,000, 000 money-saving coupon offers to shoppers in malls in our first year for an estimated $1,500, 000 in consumer savings and in our 2nd year over $5,000, 000 in consumer savings.
Public service: A number of coupon slots (there are 8 on a coupon sheet) will be set aside for public service announcements, security announcements, amber alerts, etc. Similarly, a number of video ad time slots will also be set aside for public announcements, security announcements, amber alerts.
This is a once-in-a-lifetime chance to nudge your community members to make charitable contributions. You can pledge certain dollar amounts and have a certain number of coupons generated to entice people to make a charitable contribution to 1 of 4 national charities.
The person will go to a landing page that will have your name at the top thanking them for their donation. Then they will be brought directly to the organization to make their donation no third parties at all.