Says Graeme Coomber, EdTrIn’s Chairman and CEO: “The initial listing in Australia has already gained significant investment interest and, with the global marketplace for education at $4.4tr annually - and growing exponentially - the investment potential and its resulting positive social benefits, are huge.”
EdTrIn’s recent establishment of its Australian Education Development and Operational Headquarters in Melbourne complements the NSX floatation as it markets online learning technologies and materials specifically to emerging markets in China, India, Malaysia, Singapore, Indonesia, Thailand and Myanmar.
Pioneering the notion of lifelong learning, EdTrIn delivers demand-driven education, developing cross-platform digital and physical educational resources, marketed and accessed by students via global distribution channels. It has already developed collaborative partnerships with key UN organisations, governments, NGOs and private enterprises.
The company believes it can develop and deliver more effective training and learning outcomes through a better understanding of industry knowledge needs and capability gaps. Its vision is to continuously refine and innovate educational resources and delivery mechanisms that have business and consumer relevance in today’s rapidly evolving commercial and social landscape.
“We want students to learn what’s relevant to today’s world using methods based on today’s world, not yesterday’s,” says Graeme Coomber. “We’re intent on reinventing and propelling traditional educational models into a new era.”
Boasting an international team of distinguished education and technology leaders with demonstrable experience in the success of multi-dimensional e-learning, EdTrIn can already deliver digital education and training solutions across the Asia-Pacific and the Middle East.
In a letter to potential investors, EdTrIn’s Chairman heralds his company’s listing on the NSX as marking ‘the beginning of a new era in helping individuals find a job, keep a job and prepare themselves for their next job. EdTrIn Group Pty Ltd is a new and disruptive company focusing on delivering life-long career development services for its customers which includes:
• Providing infrastructures that support career development,
• Educational and training content
• The technological infrastructure to deliver such services
‘EdTrIn desires more than a single transaction relationship with our customers we want to provide them with a lifetime of service. The deep relationship with our customers, a focus on their needs and the ownership and leverage of customer data is the mechanism that will provide EdTrIn with a large user base, sustainable revenues, and high growth.
‘The technological infrastructure that EdTrIn is creating will provide customers with a multi-channelled and holistic content delivery capability that utilises broadcast, PC and mobile device mediums to provide for a potential audience of over 3bn people in EdTrIn’s initial target markets of the Asia Pacific, Indian Sub-Continent, Middle East and North Africa.
‘At its core the EdTrIn system is a content delivery and marketing platform that captures vital learner information and sits between two large customer bases:
• Education and training content consumers
• The education and training content providers
‘Content consumers in our target markets, be they students, employees or life-long learners, have a high demand for the content provider’s products and services. However, they have no way to access them in a cost efficient and holistic manner. Similarly, content providers, particularly those in Europe, Australia, New Zealand, Canada and the USA, who wish to gain access to this large market of consumers, lack the resources, experience, network and knowledge to do so. The EdTrIn system provides the bridge between these two customer groups.’
EdTrIn (edtrin.com) the name derives from a combination of ‘Education’, ‘Training’ and ‘Innovation’ - is a delivery and marketing platform for demand side education, training and innovation development. Its solution has been designed to provide solutions for students, businesses and governments. The EdTrIn delivery platform is the only e-learning environment that has the capability to deliver blended learning solutions via the internet (PC, tablet or smartphone) and/or the digital broadcast TV media in any combination, facilitating both urban and rural coverage.
EdTrIn is run by a management team comprising senior former UNESCO executives, Silicon Valley entrepreneurs and experienced education professionals who, between them, have built six e-Universities and e-Learning companies and have over 90 years’ experience in delivering disruptive change in the industry.