What do you get when you mix a Grammy nominated producer, a talented young artist, and the largest digital distribution platform on the planet? That is just what legendary producer "Big" Herb Middleton, artist A.O. (All Out), and River Sity Alliance CEO, Markeith Williams, intend to find out. The three men met recently to discuss various projects, but at the forefront is the new A.O. release. Herb Middleton began his own label after years of working with some of the music industry's biggest names. The multi-platinum producer turned record executive founded NuVybe Records, and has been hard at work producing new material for talented young artists. Most recently released from River Sity Alliance (riversity.com), NuVybe, and A.O, is coming on 3/13 with A.O. 's "Intoxicated".
A.O. is moving forward off the wind of his first effort which he self released and moved nearly 7,000 copies. So what will happen when A.O., a.k.a the Track Pusha- the name he has earned through his hard work and die-hard mentality, joins forces with Williams and Middleton for the release of Intoxicated? "A lot of people will be surprised by not only his talent, but the depth of his perspective," mentioned Williams, "I will not be surprised by the success of this project. A.O. really understands the movement," continued Williams. The three came together to build on each other's expertise, and "We keep things open," adds A.O, the Philadelphia native now Delaware resident.
A former Wall Street financial advisor, now a personal Wealth Coach and record executive, Williams felt A.O. was ready to move into the digital arena. Using a streamlined approach and a love for music Williams has been influential in helping young artists get their music heard by audiences and fans around the world. "The unlimited shelf space the web provides is a good chance to really focus on true music lovers," Williams says after being asked why he does digital releases, "It provides an interactive stage for young people to express themselves as well as communicate a message, and grow on several different levels from the exposure" he continued.
The opportunity to build on a global scale considerably opened up with Intoxicated being a digital release. Universally understood, all three men agree, Intoxicated touches on matters of struggle, memories, strength, and triumph. "I called Markeith one night and we had a conversation about where music was headed from a distribution standpoint," comments A.O, "He let me know what he thought and I just took it from there, Herb felt the same way," he continued. "Big" Herb Middleton has produced songs for artists such as Mary J. Blige, Nas, and Method Man. As the three put the final changes on Intoxicated, look for a project that will speak to the streets no matter where you are from. When you add 1part platinum talent, 1part platinum producer, and 1part the largest digital distribution network on the planet- something is bound to happen and it may even be explosive. Intoxicated can be found at digital retailers around the World such as emusic.com, Rhapsody, and itunes starting March 13, 2007.