PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: SAS Institute, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Swisscom Elevates Customer Engagement with SAS® Analysis of Social Media Using Text Analytics - Eliminating language barriers results in quick and accurate customer service, targeted marketing - SAS.com
Swisscom Elevates Customer Engagement with SAS® Analysis of Social Media Using Text Analytics

 

NewswireToday - /newswire/ - Cary, NC, United States, 2014/12/02 - Eliminating language barriers results in quick and accurate customer service, targeted marketing - SAS.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Swisscom is turning to analyzing social channels with SAS® to boost customer communication and engagement. Using text analytics, Switzerland’s leading telecommunications company can now identify and address customer posts, trending topics and interesting discussions on social channels. And they quickly address customer call center inquiries with the same underlying technology.

Companies operating in Switzerland face a business landscape with four national languages and various dialects. It’s no small challenge for businesses trying to deliver first-rate customer service and interpret customer feedback across multiple communication channels. Swisscom’s new solutions from SAS help overcome these obstacles, starting with the German language and Swiss-German dialect.

Swisscom’s social media initiative began as a pilot project. The company identified user requirements, defined search terms and relevant keywords, and tailored the dashboard to their specific needs. Almost immediately, the corporate communication and public relations departments of Swisscom began to see the impact. These departments can evaluate customer trends and feedback more easily through new social analytics dashboards, and they can interact with Swisscom’s customers more efficiently via digital channels. This increased customer insight means better and more accurately targeted marketing.

Additionally, Swisscom processes approximately 10,000 service requests daily through its call center. With text analytics, keywords and phrases from a customer inquiry whether it’s about picture quality or a remote control are quickly extracted and severity automatically determined. By automating the process, solutions are surfaced quickly, regardless of the caller’s language or dialect. And because the previously manual process of logging and categorizing calls has been eliminated, service representatives can provide answers in real or near-real time. Customer satisfaction shoots up when questions or complaints are addressed quickly and accurately.

"The ability of SAS to quickly filter important topics from the mass of digital information convinced us of its value right from the start," said Frank Neidhöfer, Head of Marketing Analytics at Swisscom. “Since Swisscom’s analytical infrastructure was already based on SAS, we were able to quickly build onto it and create a successful outcome with this project.”

"Nowadays every business must concern itself with big data. The telecommunications and media sector is facing an especially huge volume of diverse data that must be evaluated,” said Patric Märki, PhD, Managing Director of SAS Switzerland. "We are delighted to lead a prestigious Swiss company like Swisscom into the new era of customer communication and to give it immense business advantages with SAS solutions."

For more information, view the TDWI Checklist Report focused on helping organizations understand how to get started with text analytics.

About SAS

SAS (sas.com) is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: SAS Institute, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Swisscom Elevates Customer Engagement with SAS® Analysis of Social Media Using Text Analytics

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

SAS | Swisscom
Publisher Contact: Casey Novak - SAS.com 
919-531-2670 casey.novak[.]sas.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any SAS Institute, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From SAS Institute, Inc. / Company Profile


Read Software Most Recent Related Newswires:

CommutAir Leverages The Weather Company, an IBM Business, to Harness the Power of Big Data from the Tarmac
Leading Independent Research Firm Cites TIBCO as a Strong Performer in Insight Platform Report
Saba Named a Leader in Learning and Performance Management
Infor Recognized as Top Retail Software Provider in 2016 RIS News LeaderBoard
IBM Debuts Blockchain Ecosystem to Help Accelerate Growth of Networks on Hyperledger Fabric
Permanent TSB to Improve Contact Centre Performance and Compliance with Noble Systems Composer Real-Time Speech Analytics
Rush Health Selects InterSystems HealthShare to Integrate Health Records, Support Value-Based Care
IBM Launches New Bluemix Services with GitHub and Slack Integration to Speed App Development in the Cloud
Yellowfin Launches Analytics Industry’s First Virtualized Integrated Data Preparation Module
TIBCO Releases TIBCO Mashery Local API Management Solution for Hybrid Gateway Deployments
Comways and Altitude Highlight Flexible Solutions at Belgium Contact Center Congress
Gruppo Campari Chooses OpenText Business Network for B2B Growth
Infor Delivers Enhanced Mobile Equipment Solution
Mentor Graphics and SiliconIndia Announce 2016 Leadership Awards for the Embedded/VLSI Industry
Korean Retailer Homeplus Optimizes Store Planning with JDA Category Management

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)