• DocuSign aligns its product development with vertical industries, taking a vertical approach to selling;
• Gartner Tech Go-to-Market report says vertical-industry orientation enables sales organizations to make the shift to selling (industry-specific) business outcomes quicker and more easily;
• Gartner states organizations that have been successful at building an effective vertical go-to-market model have three things in common: focus, outside-in view and ability to maximize cross-functional collaboration.
Within the report, available for purchase online at gartner.com “the organizations that have been successful at building an effective vertical go-to-market model have three things in common: focus, outside-in view, and the ability to maximize cross-functional collaboration.”
“This report (Gartner’s Tech Go-to-Market: Unlock Customer Potential by Enabling Your Sales Team to Sell Vertically) helps sales and strategy leaders in technology and service provider organizations accelerate the adoption of their products in targeted vertical industries,” said Derry N. Finkeldey, Gartner analyst and report author. “It offers guidance on how to evaluate opportunities to be more vertically-oriented in go-to-market and sales models.”
During much of DocuSign’s 11-year history, the company has had an industry focus with an initial emphasis on providing electronic signature solutions to help accelerate transactions for brokers, agents, buyers and sellers alike in the U.S. real estate market. Within the past 18 months, DocuSign has emerged as The Global Standard for Digital Transaction Management™ (DTM) a new category that has resulted from the company’s expanded focus and product development for vertical industries including banking, wealth management, insurance, healthcare, and life sciences among others with focused teams of sales, marketing, and business development professionals who are managed to quarterly vertical team objectives.
Companies interested in learning more about DocuSign’s DTM platform for verticals and departments may visit docusign.com/solutions.
*Gartner, Tech Go-to-Market: Unlock Customer Potential by Enabling Your Sales Team to Sell Vertically, Derry Finkeldey, 18 August 2014.
About DocuSign, Inc.
DocuSign® (docusign.com) is The Global Standard for Digital Transaction Management™. Global enterprises, business departments, individual professionals, and consumers have standardized on DocuSign, with more than 40,000 new users joining the DocuSign Global Network every day. Today, that network includes millions of users in 188 countries. DocuSign's DTM platform supports legally compliant electronic and digital signature processes tailored to meet requirements globally with localization in 43 languages. Companies and individuals DocuSign to accelerate transaction times to increase speed to results, reduce costs, increase security and compliance, and delight customers across nearly every industry from financial services, insurance, technology, healthcare, manufacturing, communications, real estate, retail, and consumer goods to higher education, non-profit and others as well as every business department, including sales, finance, operations, procurement, HR/staffing, legal, and customer support.
Copyright 2014 DocuSign, Inc. All Rights Reserved. DocuSign is a registered trademark of DocuSign, Inc., as are other names and marks. Other marks appearing herein may be trademarks of their respective owners.