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VigLink Acquires LinkSmart and Tops Up Series C to $20 Million - VigLink adds over a billion monthly impressions under management and welcomes Foundry Partner Seth Levine to the Board of Directors - VigLink.com
VigLink Acquires LinkSmart and Tops Up Series C to $20 Million

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2014/11/25 - VigLink adds over a billion monthly impressions under management and welcomes Foundry Partner Seth Levine to the Board of Directors - VigLink.com.

   
 
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VigLink, the platform on which site-to-site clicks are priced bought, and sold, announced the purchase of LinkSmart. In connection with the acquisition, VigLink also received additional funding from leading VC firms Foundry Group and Costanoa Venture Capital.

This deal marks another milestone of VigLink’s continued leadership in content monetization. The primary motivation behind the transaction was VigLink and LinkSmart’s shared vision of making every link intelligent and valuable.

“Traffic is the currency of the web” said VigLink CEO, Oliver Roup. “In LinkSmart we saw a common belief in the power of links and a great opportunity to significantly grow the size and scale of our business. We are thrilled to welcome our new valued customers.”

LinkSmart’s publisher network has over a billion page views per month and includes top editorial sites such as BuddyTV and Purch. “At LinkSmart, making our customers more successful has always been first priority. This transaction will give access to the VigLink platform and create more revenue opportunities for our publishers while still upholding their user experience standards,” said LinkSmart CEO, Pete Sheinbaum.

Alongside the acquisition, LinkSmart backers Foundry Group and Costanoa Venture Capital topped up the VigLink Series C to $20M. Seth Levine, Managing Director at Foundry Group will join VigLink’s Board of Directors. “VigLink is the clear leader in content-driven commerce. We’ve been watching VigLink for a long time and I'm excited to be an investor,” said Levine.

About VigLink

The largest network of its kind, VigLink (viglink.com) monetizes content that drives commerce for over 300,000 sites and works with more than 40,000 merchants to drive sales. Each month, VigLink processes more than 10 billion pageviews and over five hundred million clicks. Founded in 2009 and based in San Francisco, VigLink is backed by top investors including Google Ventures, First Round Capital, Emergence Capital, RRE, Foundry Group and Costanoa Venture Capital.

 
 
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Written by / Agency / Source: VigLink

 
 

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VigLink Acquires LinkSmart and Tops Up Series C to $20 Million

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Publisher Contact: Lucy Bartlett - VigLink.com 
415-549-6190 lucy[.]viglink.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any VigLink securities in any jurisdiction including any other companies listed or named in this release.

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