Coldwell Banker Real Estate, LLC today announced it has engaged with BuzzFeed, the social news and entertainment company, to create custom content for the website’s global audience of 130 million readers. As the first real estate brand to collaborate with BuzzFeed, Coldwell Banker Real Estate will be providing the site with exclusive content that highlights consumer sentiments about the emotional and light-hearted aspects of homeownership.
“BuzzFeed has an amazing ability to reach audiences who are craving sharable, searchable and meaningful content,” said Sean Blankenship, senior vice president, marketing for Coldwell Banker Real Estate LLC. “Because real estate transactions are not traditionally frequent, there is inherent difficulty to maintain brand loyalty compared to other industries. Our strong social media presence is predicated on exceptional content that allows us to continuously engage the consumer and develop unique programs that truly brings the Coldwell Banker brand strategy to life. We are excited to partner with BuzzFeed to highlight the many reasons why home has such a special meaning to all of us and stay top of mind for anyone considering buying or selling a home.”
The collaboration debuts today on BuzzFeed.com and will run through August. The content published that will feature the sentimental attachment people have to their homes. The following are topics of upcoming posts:
• 15 Things That Happen When Your Parents Sell Your Childhood Home;
• 25 Homes That'll Make You Feel Like You're In A Fairy Tale;
• 74 Thoughts Everyone Has When Buying Their First Home.
“As part of our commitment to trying new ways to engage with consumers, the BuzzFeed model allows us to connect and amplify our brand message to a variety of consumers, and further demonstrate the leadership role Coldwell Banker has globally,” said Blankenship.
As part of its 2014 marketing strategy, Coldwell Banker® (coldwellbanker.com) is focused on reaching consumers who are at various stages of the home buying, renting and selling process through creative initiatives and partnerships. Earlier this year, the brand debuted its new commercial spots on the GRAMMY and Academy Award ceremonies. Most recently, Coldwell Banker was the first real estate company to partner with MLB.com to produce an online video series entitled Home Field Advantage.
The Coldwell Banker® brand is a top social brand in the industry with the highest Klout score (86) as well as more than 120,000 fans on Facebook and 57,000 followers on Twitter. The brand’s Blue Matter consumer blog generated nearly 1 million page views, while its efforts on Instagram, Pinterest and Google + also drive substantial traffic.