It’s clearly more than just kids who prefer Kids Preferred. The children’s toy and gift manufacturer was recently honored with the 2014 Best Toys Earnie Award. Awarded annually by Earnshaw’s magazine, the Earnies recognize outstanding children’s companies for excellence in design. The Earnies are the only awards program that is voted on by industry experts, gathering votes from thousands of retailers and brand executives across the United States and Canada.
Kids Preferred, one of the world’s largest manufacturers of toys and gifts, offers a variety of developmental toys and gifts designed to inspire young learners. From Disney Baby to Amazing Baby and from Carter’s to Bunnies by the Bay and Buildex, Kids Preferred offers unique toys and gifts for kids across the globe.
“Earnshaw’s is the distinctive name in children’s magazines, and we are thrilled to be recognized by their industry experts for our innovative, educational and beloved toys for kids of all ages,” said Laura Perks, Vice President of Marketing, Kids Preferred LLC. “Kids Preferred is dedicated to creating toys of superior quality that are designed to further spark a love of play and learning, so we are delighted to be recognized for this commitment by the Earnies.”
The 36th annual Earnies began in May, when retailers and manufacturers nominated deserving companies in 21 different categories, including best toys, best new brand, best footwear, best baby gear and more. A ballot is then created to reflect the industry’s top four selections in each category; these companies are voted on and Earnshaw’s tabulates the results and announces the winners each October, hosting an awards ceremony to celebrate the best children’s companies in North America.
About Kids Preferred, LLC
Kids Preferred, LLC (kidspreferred.com) is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest plush toy manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and gifts under its own brand, private label and licensed brands including amazing baby™, asthma & allergy friendly™ - Healthy Baby™, Baby Abuelita™, Blessed Friends™, Biscuit™, Carter’s, Classic Pooh®, Disney Baby, Elmer, The World of Eric Carle™, Goodnight Moon, The Gruffalo®, Guess How Much I Love You™, Harley-Davidson®, Little Me, pat the bunny®, Puff the Magic Dragon, Room on the Broom, Rudolph the Red-nosed Reindeer, Splat the Cat, Spot™ and The Snowman™.
The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong and Shanghai. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website.