The official brand account for the popular social media tool in China is the first mobile website PPG has launched on Chinese social media.
PPG Architectural Coatings in China is dedicated to developing the official account on WeChat for the Master’s Mark brand into a service platform for home decoration and living information. The newly launched site consists of four sections “Product Center,” “Paint Service,” “Paint Calculator” and “Master’s Video” offering instant information search and smooth browsing capabilities for numerous mobile-device-using consumers.
In the Product Center section, consumers can find information about products to meet their needs at any time and any place. Visitors can use the Paint Calculator function to find how much paint is needed for a project when they input the construction area of each room to be painted. The Paint Service section offers dialing assistance to help consumers call PPG’s customer service at 400-998-4598. The Master’s Video section includes various videos offering updates on Master’s Mark paint products and services.
In addition, the new social site for the Master’s Mark brand provides the latest information on color trends, home decoration inspiration, store locations and more in an interactive way. To access it, search for the WeChat ID “mastersmark” and then click “Follow” to get up-to-date news about Master’s Mark paints.
PPG: BRINGING INNOVATION TO THE SURFACE™
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty materials company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG (ppg.com) has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Reported net sales in 2013 were $15.1 billion.
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
Master’s Mark and Master’s Mark & Design are registered trademarks of PPG Architectural Finishes, Inc.