EngageSimply, a leading innovator of digital engagement solutions for brands and agencies, today announced it will demonstrate the power of its contextual engagement network at Ad:Tech NY on November 5th.
EngageSimply is one of four start-ups chosen by Heineken USA from among hundreds of companies who competed to present at the “Start-up Spotlight” event at the Jacob Javits Convention Center.
This event is part of the larger Ad:Tech NY conference, which brings together thousands of professionals in the digital advertising, technology, and marketing space.
“We could not be more thrilled to be part of this important event,” said Judy Shapiro, founder and CEO of EngageSimply. “Our contextual marketing network is unlike any other platform, bringing together content, big data, social integration, and distribution technologies, centered around creating a compelling, contextual user experience.”
The advanced advertising technology that EngageSimply offers is powered by its strategic partner, ADKernel, integrating big data, advertising optimization, and powerful analytics capabilities. EngageSimply today also announced that it has integrated ADKernel’s capabilities into its online community platform, making it more intelligent than ever.
“While technological advances such as programmatic and retargeting ad platforms have improved advertisers’ abilities to reach users with specific characteristics, they often do so by serving ads out of context,” said Eugene Peresvyetov, CEO of ADKernel. “Reaching the right person in the wrong context is not much of an improvement over reaching the wrong person altogether.”
EngageSimply puts the context back into the advertising experience. The company’s unique process includes, first, mapping the contextual keywords and topics associated with a client brand and then aggregating potential customers with an affinity for those terms in an “engagement hub.” The engagement hub is an online community engineered to promote interaction with topic-specific editorial content and immersive advertising experiences for relevant brands.
EngageSimply (engagesimply.com) will be presenting at 11:00 am. on Wednesday, November 5, on the Ad:Tech NEXT stage in New York’s Javits Center.