Australian-based ‘Wotif Group’ (Wotif.com Holdings Limited), which operates a portfolio of leading travel brands in the Asia Pacific region including Wotif.com, has completed integration with eRevMax to offer XML connectivity to its growing base of hotel customers.
As a result, accommodation providers which list their inventory on Wotif Group sites will now be able to make real-time ARI (Availability, Rates & Inventory) updates and receive bookings generated via Wotif Group channels through eRevMax solutions directly into their property management systems. This will result in more efficient rate distribution, enhanced rate optimisation and the streamlining of all connections.
Greg Berman, Chief Operating Officer of eRevMax said,“ANZ is a matured market for online travel, but remains a potential growth region for us. This integration with Wotif Group will certainly improve our portfolio and bolster our offering of a diverse range of distributors through the eRevMax Channel Ecosystem.”
Hotels using the RateTiger channel management product suite and eRevMax enterprise solution can update rates across a range of room types and numerous channels in one step, and the updated rates will be immediately available to customers on Wotif Group sites.
Wotif Group offers over 29,000 directly-contracted accommodation options across the world. The integration with eRevMax will give Wotif Group customers access to a broader product range and greater availability both locally in APAC, and globally. The Wotif.com App has over 9 million downloads (installs and updates), and mobile now provides 44% of overall traffic to Wotif Group sites.
Matt Harris, Executive General Manager EMEA & Americas for Wotif Group said,“The enhanced partnership with eRevMax will provide properties with an easier way to use the interface to manage rates and allotments distributed through the Group’s online channels. eRevMax’s robust distribution platform allows our hotel partners to better-manage multiple channels online, and our seamless integration with them will significantly reduce the time and tools our clients need to manage their rates and inventories.”
“eRevMax’s established strength in Europe and rapid growth in the APAC market matches our own strategy to further enhance inventory strength for our customers travelling internationally from Australia/New Zealand,” concluded Mr. Harris.
The new functionality is now available to all existing eRevMax hotel customers looking to leverage distribution through Wotif Group’s sites.
eRevMax is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for independent and mid-market accommodation providers, scaling up through to large, global hotel groups. The Channel Ecosystem provided by eRevMax facilitates quality, certified connectivity and relationship management services to support complex revenue generation strategies.
eRevMax (erevmax.com) provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed Competitor Intelligence & Business Analytics with traditional Channel e-Distribution. Incorporated in 2001, eRevMax helps over 20,000 hotel customers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost.
About Wotif Group
Wotif Group (wotif.com) operates leading online travel brands in the Asia Pacific region: Wotif.com, lastminute.com.au, travel.com.au, Asia Web Direct, LateStays.com, GoDo.com.au and Arnold Travel Technology, and a network of other travel content and destination websites, such as Phuket.com and Bangkok.com. Wotif.com launched in 2000, and listed on the Australian Securities Exchange in June 2006 as Wotif.com Holdings Limited, trading under the ASX code "WTF". The Company has offices in Australia, including its head office in Brisbane, with additional offices in China, Indonesia, Malaysia, New Zealand, Singapore, Thailand, the United Kingdom and Vietnam.