Reinvigorating its long-standing commitment to China, Vestas announced today a new strategy to secure profitable growth in the world’s largest wind energy market. The Chinese wind market is making a fundamental shift away from prioritising low upfront capital costs toward a focus on life-time cost of energy considerations. Coupled with an additional shift toward low-wind sites, Vestas is well-positioned to succeed.
Speaking in Beijing, Vestas CEO Anders Runevad says,“These changes in the China market play to Vestas’ core strengths in technology leadership and service innovation. They create new opportunities for Vestas to lower the cost of energy and increase business case certainty for our customers.” He continues,“As world market leaders, we are well-positioned and equipped to support these developments.”
Vestas is introducing to China its newest and most technologically advanced 2 MW variants the V110-2.0 MW and the V100-2.0 MW, both of which are ideally well-suited for low- and medium-wind sites. Additionally, Vestas is initiating a new and more flexible approach to servicing its customers’ turbines, allowing for tailor-made service packages to be designed in close collaboration with our customers.
According to Chris Beaufait, President of the Vestas Asia Pacific and China,“The new approach to collaboration in China will accelerate our efforts to build even closer engagement with our customers in order to shape customised service and technology offerings, thus creating additional value for their new and existing fleets.”
For Vestas’ customers in China, the introduction of the company’s newest 2.0 MW turbine variants and the new, flexible approach to service will mean lower lifetime costs of energy and greater business case certainty. CEO Anders Runevad concludes,“China is expected to account for significant part of the world’s wind energy market in 2014. Succeeding here is a key element in Vestas’ profitable growth strategy. Today we turn a new chapter in our almost 30-year history as pioneers in the China wind market.”
Vestas (vestas.com) installed its first wind turbines in China in 1986. More than 1,900 dedicated Vestas employees provide high-quality wind energy solutions to millions of homes in China. The company’s largest global integrated manufacturing complex is located in Tianjin, China, producing generators, blades, nacelles, hubs and control systems. As of June 30, 2014, Vestas has installed more than 4,300 MW in China.
Globally, Vestas has installed more than 52,000 wind turbines, reducing carbon emissions by over 60 million tons of CO2 every year, while at the same time building energy security and independence. Vestas has delivered wind energy in 73 countries, providing jobs for around 17,500 passionate people at our service and project sites, research facilities, factories and offices all over the world. With 52 per cent more megawatts installed than our closest competitor and more than 62 GW of cumulative installed capacity worldwide, Vestas is the world leader in wind energy.