When the Academy decided this year to end the decades-long tradition of Oscar gift bags stuffed with expensive luxury items, they faced a serious challenge. How could they revive a spirit of simple, tasteful appreciation that had in recent years been tainted by a sense of excess?
The result: this year’s Oscar presenters and performers will receive a year of carbon neutral living courtesy of carbon offset retailer TerraPass, renowned glass and pottery designer Simon Pearce, and Donum Elite Gifting, a provider of high-end gifting services.
Everyone has a “carbon footprint,” the sum total of greenhouse gas emissions they generate from driving, flying and electricity use. These greenhouse gases are the principal cause of global warming.
In addition to personal conservation, many individuals now choose to balance out the emissions they can’t eliminate by funding reductions in greenhouse gases elsewhere. This year’s Oscar presenters and performers will have their carbon footprints balanced with a gift of 100,000 lbs of greenhouse gas reductions from carbon offset retailer TerraPass.
The Academy approached Donum Elite Gifting with the challenge of replacing a gift basket that had become a media obsession. The attention came at a cost, as public relations ploys and accusations of excess overshadowed the expression of gratitude.
The gifting consultants at Donum sought to revive a spirit of simple thanks and luxury with a gift that celebrities would actually be excited to receive. For that, Donum turned to TerraPass and Simon Pearce.
Industry-leading carbon offset retailer TerraPass will provide the greenhouse gas reductions by funding clean energy and efficiency projects such as wind farms in the Midwest. To commemorate the emissions reductions, Simon Pearce will provide each presenter with a beautiful hand blown glass sculpture. Long a champion of clean energy, Simon Pearce fuels its Vermont-based glass furnace with hydroelectric power.
The fight against climate change begins with personal conservation. Along with the gift, presenters will receive a booklet describing ways to reduce their personal energy and fuel use. TerraPass has offered to calculate a complete carbon footprint for each gift recipient. TerraPass will then help the gift recipient draw up a personalized list of emissions reduction strategies.
“Getting celebrities educated on climate change can help inspire millions to action on this important issue,” said Matt Petersen, President and CEO of Global Green USA. “We applaud this idea and congratulate the Academy on a progressive step in the right direction.”
“We are pleased to have this opportunity to help raise awareness of our individual direct impact on the climate,” commented Simon Pearce. “When we established our facility in Vermont, we took the opportunity to install and run our glass workshop using hydroelectric power, and we have since then continued to look at ways of minimizing our environmental impact mostly through many small changes, most recently with the conversion of our company car to run on vegetable oil using our restaurant waste as a fuel source.”
TerraPass Chief Environmental Officer Tom Arnold also praised the idea. “We’re honored and excited to bring our grassroots message to Hollywood. TerraPass’ 35,000 members are helping to build the low-carbon movement needed to stabilize our climate.”
The 100,000 lbs of greenhouse gas reductions from TerraPass are enough to balance out an average year in the life of an Academy Award presenter. For example, 100,000 lbs is the total amount of carbon dioxide created by 20,000 miles of driving, 40,000 miles on commercial airlines, 20 hours in a private jet and a large house in Los Angeles. The greenhouse gas reductions will be accomplished through TerraPass’ suite of verified wind energy, cow-power and efficiency projects.
TerraPass offers a way for individuals who are concerned about global warming to balance out their own impact by funding projects that reduce greenhouse gas emissions. By sponsoring emissions reducing projects such as wind farms, you can balance out your own emissions from activities such as driving, flying, and home energy use. All of TerraPass’ transactions are third-party verified by the non-profit Center for Resource Solutions.
Just two years old, TerraPass has grown to over 35,000 members. TerraPass has successful partnerships with Expedia, Ford Motor Company, Living with Ed, Sam’s Club, and uShip.
About Simon Pearce
Simon Pearce designs and manufactures original hand blown glass and handmade pottery. Founded in 1971, Simon Pearce originated as a small glassblowing workshop in Kilkenny, Ireland. In 1981, the operation moved to a historic woolen mill on the banks of the Ottauquechee River in Quechee, Vermont. Today, Quechee is the flagship for Simon Pearce’s retail, restaurant and production activities.
From inception, Simon Pearce has maintained a dedication to creating products that are beautifully designed, produced with premium quality materials and time-honored techniques and intended for a lifetime of everyday use. Simon Pearce’s glass and pottery designs embody traditional and contemporary styles—all with classic simplicity, elegance and everyday functionality. The Simon Pearce line is available at 11 retail shops, through a nationwide network of signature stores, via mail-order catalogue and online. A twelfth retail store will open this spring at South Coast Plaza.
About Donum Elite Gifting
Donum Elite Gifting is a comprehensive gifting service that caters to the demanding needs of a high-net worth, high profile clientele. Our reputation has been established by exceeding the expectations of our clients by consistently fulfilling the most challenging requests with uncompromising standards. Every project is handled with exquisite execution and an unparalleled level of service and taste. For additional information regarding Donum Elite Gifting, visit Donum.com.