Independent retail consultancy Counter Intelligence Retail (CIR) has selected Confirmit Horizons to future-proof its field based data collection, delivery and reporting capabilities.
Working with leading global FMCG brands across the travel retail channel, an industry estimated to be worth $60 billion, CIR required a software platform that was robust and scalable enough to support the extensive market, shopper and consumer research projects it conducts. It also needed a solution that could deliver detailed, accurate and tailored data analysis and reporting.
CIR Managing Director, Garry Stasiulevicuis said: “We looked at a range of software solutions to help move our research business to the next level, but most fell short in terms of their flexibility and how they could be used across all areas of our business.
“Confirmit demonstrated that the Horizons solution could support the integration of different workflow steps across our departments as well as offering stability, broader functionality in data collection and data presentation, and more efficient processes.”
Confirmit Horizons provides CIR with sophisticated customization capabilities that have enabled the company to implement rigorous live checks on data as it is collected and allowed the creation of a wide variety of complex questionnaires.
In addition, Confirmit SmartHub, the centralized customer engagement hub within Confirmit Horizons, provides the flexibility and scalability CIR needs to support the range of data it collects for a variety of applications, including audits and market research questionnaires, across multiple languages, both online and offline.
Stasiulevicuis continued: “Confirmit SmartHub allows us to link and compare different sets of data, which is of enormous value across the business and ensures that we can leverage our extensive collection of data to its fullest.”
Confirmit Horizons offers a wealth of additional benefits to CIR, including:
• As a Software-as-a-Service solution, CIR has access to the processing power and security of the technology without having to invest time and money in hosting and management.
• Time and cost savings, thanks to the ability of Confirmit Horizons to pull multiple areas of workflow into a single ‘universe, ’ removing seams of additional work that did not progress insight and only served to convert data into different systems.
• The seamless integration of the platform with CIR’s existing custom in-house reporting programs, substantially improving workflow and reducing turnaround time of survey and audit activities.
Tim Hannington, EVP at Confirmit said: “We’re delighted that CIR has selected Confirmit’s product suite and is leading the way with its use in the travel retail channel. This is a key investment for the company and we are proud to help them optimize their capabilities to deliver an even more effective service to their clients.”
Stasiulevicuis concludes: “The move to Confirmit Horizons is extremely timely for CIR. Our upcoming Digital Age study is the first project to utilize Confirmit’s cutting-edge Market Research software solution.”
CIR plans to expand its use of Confirmit Horizons further, including investigating the viability of using barcode functionality to change the way the business conducts store audits, and considering new ways to use SmartHub to compare and combine data within the business.