NewswireToday - /newswire/ -
San Francisco, CA, United States, 2014/10/07 - VigLink, the leading platform for monetizing content-driven commerce, announced the appointment of marketing and product executive Steven Hartman to the position of Vice President, Marketing - VigLink.com.
VigLink, the leading platform for monetizing content-driven commerce, today announced the appointment of marketing and product executive Steven Hartman to the position of Vice President, Marketing. Hartman will report directly to VigLink Founder and CEO, Oliver Roup, alongside a team of talented media and technology professionals.
“Telling the story of a sophisticated and highly technical product in terms that everyone can understand is something Steve has repeatedly demonstrated throughout his career,” said Roup. “I look forward to applying his considerable talents to tell our story, as well as the strategic insights and wisdom he brings. This is another example of our continued momentum from the $18M fundraise we secured in June. We’re really picking up steam, and I couldn’t be more excited.”
Hartman comes to VigLink with extensive experience in leading successful marketing teams from the ad tech and marketing cloud industries. Most recently, Hartman was the Vice President of Product Marketing at Acxiom where he led the product positioning, releases and enablement of Acxiom’s award-winning technologies. This included AOS (Audience Operating System) and the recent LiveRamp acquisition.
“I’m thrilled to be joining Oliver and the team at VigLink,” said Hartman. “VigLink has established itself as the premier marketplace for publishers to connect their audiences to high-quality merchants without needing to display ads. The full potential of this marketing channel has not been realized, and a gap is growing due to media being consumed across an increasing number of devices. VigLink has bridged this industry challenge with its proven suite of products. I’m excited to apply my experience to VigLink’s innovative technology and join their talented team in making digital media more valuable than ever.”
Prior to Acxiom, Hartman was Vice President of Marketing at Rubicon Project where he led the repositioning of Rubicon from a supply side platform to an automated advertising technology for both buyers and sellers. At Yahoo, Hartman held several marketing and product leadership positions which included being named on several technology patents related to how advertising is bought and sold on an exchange. Hartman has also held senior marketing and product positions at IBM and Siebel Systems.
The largest network of its kind, VigLink (viglink.com) monetizes content that drives commerce for over 300,000 sites and works with more than 35,000 merchants to drive sales. Each month, VigLink processes more than 10 billion pageviews and over five hundred million clicks. Founded in 2009 and based in San Francisco, VigLink is backed by top investors including Google Ventures, First Round Capital, Emergence Capital, and RRE.