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Increased Demand for Enhanced Video Services Has Driven Sales of Broadcast Equipment - The Federal Communications Commission's (FCC's) mandate to broadcasters to switch from analog to digital broadcasts by 2012 is significantly boosting the market prospects of broadcast switcher vendors that offer solutions for digital media technology
Increased Demand for Enhanced Video Services Has Driven Sales of Broadcast Equipment

 

NewswireToday - /newswire/ - Palo Alto, CA, United States, 2007/03/01 - The Federal Communications Commission's (FCC's) mandate to broadcasters to switch from analog to digital broadcasts by 2012 is significantly boosting the market prospects of broadcast switcher vendors that offer solutions for digital media technology.

   
 
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Market participants should provide scalable and reliable switchers or products in complementary markets such as encoding and servers to stay afloat.

New analysis from Frost & Sullivan (itservices.frost.com), World Broadcast Switcher Market, reveals that the market earned revenues of $498.3 million in 2005 and expects to cross $1 billion in 2009.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the World Broadcast Switcher Market, then send an e-mail to Mireya Castilla, Corporate Communications, at mireya.castilla[.]frost.com. Please include your full name, company name, title, telephone number, city, state, country and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.

Customers' purchase decision is likely to depend on the functionality, interoperability, customer support and overall cost effectiveness of the product. The pricing of the products will be crucial since the move to
digital is likely to be prohibitively expensive for broadcasters, especially the ones that have to maintain both analog and digital formats.

The slow growth in the post production market has compelled broadcasters to put several projects on the back burner and this has consequently affected equipment manufacturers' revenue. However, digital
transformation has considerably relieved the pressure on switcher manufacturers to some extent, as the move toward high definition (HD) has raised the demand for switchers.
"Consumers are increasingly demanding broadcasts of major sporting events in HD, thus generating demand for HD-compatible devices," says Frost & Sullivan Research Analyst Zippy Aima. "This will boost the demand for switchers, as they can both support and transmit video streams in HD as well as standard definition (SD) formats."
Premium content requires equipment that can render enhanced video services to customers. This also provides switchers with a definite advantage, since they are essential to broadcasters for adding effects.
Moreover, all feeds going out of the facility have to go through a switcher product, which considerably increases adoption of this technology.
Digital technology's prevalence in diverse applications across all segments has substantially aided the uptake of switchers. Its sales are further enhanced by content owners' desire to use streaming video for news broadcasts and other programming to give consumers access to libraries, digital shows, movies and other media. As the level of production increases, there will be a simultaneous need for equipment that can efficiently stream video reliably.

Digital media technologies offer better flexibility than tape solutions. This is especially evident in applications such as instant replays, quick access to highlights and player profiles.
"Using switcher products, broadcasters can not only select the source of video feed and route it, but also make the workflow process of broadcasting more efficient," notes Aima. "These advantages make switcher
products immensely popular among broadcasters."
The World Broadcast Switcher Market is part of the Digital Media Growth Partnership Service, which includes research services in the following world markets: digital asset management, digital rights management, video encoding, video streaming, nonlinear editing and video servers. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership service and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics.

 
 
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Increased Demand for Enhanced Video Services Has Driven Sales of Broadcast Equipment

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Publisher Contact: Mireya Castilla 
210.247.3830 mireya.castilla[.]frost.com
 
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