Kemin and DSM are pleased to announce the launch of OPTISHARP™ Natural brand of zeaxanthin. Kemin, pioneer of FloraGLO® Lutein, and DSM, creator of OPTISHARP Zeaxanthin, are expanding their longtime lutein partnership to deliver high-quality, naturally-sourced zeaxanthin. OPTISHARP Natural, made from Kemin Industries’ ZeaONE™ brand of zeaxanthin, offers important benefits for eye health, cognition and skin health.
“This is a real win for both our customers,” said Anita Norian, Kemin president of the human nutrition and health division. “Kemin and DSM have been partners in the global carotenoid market since the late 1990s, and further collaboration will only maximize the exceptional quality and service both organizations’ customers have come to know.”
This partnership combines the sound science, research, marketing and technical support of Kemin and DSM. Under the agreement, DSM will serve as Kemin Industries’ exclusive and global zeaxanthin distributor for human nutrition, and Kemin will act as DSM’s exclusive supplier of naturally-sourced zeaxanthin crystalline material. DSM will also invest in high performance product form innovations for dietary supplement and food applications.
The zeaxanthin ingredients will be marketed under DSM’s OPTISHARP brand as OPTISHARP Natural. OPTISHARP Natural is formulated from hybrid marigold flowers that are protected under patent rights licensed exclusively by Kemin and provide the same free-form of zeaxanthin found in most fruits and vegetables.
“We are excited about this new collaboration that solidifies both organizations’ positions as leaders in the eye health market, facilitating further development for both lutein and zeaxanthin,” said Norian. “Customers will be offered easy-to-use, convenient formulations that combine the two complementary ingredients, lutein and zeaxanthin.”
“As a leading provider of zeaxanthin, DSM is pleased to expand its relationship with Kemin and offer an additional ‘natural’ choice as part of our existing OPTISHARP portfolio,” said Will Black, DSM vice president in North America. “There is a significant and comprehensive body of evidence supporting the positive effects of lutein and zeaxanthin on eye health and visual function, both through the protection of specific eye tissues and by increasing visual performance. We continue to support further clinical research to reinforce the scientific basis for the positive impact of lutein and zeaxanthin on eye health, as well as the benefits that zeaxanthin provides for cognition and skin health in its role as an antioxidant.”
OPTISHARP Natural will be featured at Supply Side West in Las Vegas on Oct. 8-10. Both teams will be promoting sales of FloraGLO Lutein and OPTISHARP Natural in order to offer customers the convenience of both forms from a single source and to provide DSM customers with a naturally-sourced, quality zeaxanthin backed by both Kemin and DSM.
Kemin Inspired Molecular Solutions™
Kemin (kemin.com) provides “inspired molecular solutions” specifically developed to provide nutrition and health benefits for humans and animals. Committed to feed and food safety, Kemin maintains top-of-the-line manufacturing facilities where approximately 500 specialty ingredients are made for the global feed and food industries as well as the health, nutrition and beauty markets. A privately held, family-owned and operated company, Kemin has nearly 2,000 employees and operates in more than 90 countries with manufacturing facilities in Belgium, Brazil, China, India, Italy, Singapore, South Africa and the United States.
DSM Bright Science. Brighter Living.™
Royal DSM (dsm.com) is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, pharmaceuticals, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM’s 23,500 employees deliver annual net sales of around €9 billion. The company is listed on NYSE Euronext.
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This press release may contain forward-looking statements with respect to DSM’s future (financial) performance and position. Such statements are based on current expectations, estimates and projections of DSM and information currently available to the company. DSM cautions readers that such statements involve certain risks and uncertainties that are difficult to predict and therefore it should be understood that many factors can cause actual performance and position to differ materially from these statements. DSM has no obligation to update the statements contained in this press release, unless required by law. The English language version of the press release is leading. Although DSM has used diligent care to ensure that the information provided herein is accurate and up to date, this publication does not constitute or provide scientific or medical advice and is distributed without warranty of any kind, either expressly or implied.
FloraGLO® and ZeaONE™ are trademarks of of Kemin Industries, Inc.
OPTISHARP™ is a trademark of DSM