PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Happy PR

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Ecademy Founders Share on 'The Future of Social Networks' - The year 2006 will be earmarked as a time when 'social networking' fuelled a second web mania. But if last year saw a honeymoon period, 2007 could bear witness to some grave e-business casualties if too many jump in gung ho
Ecademy Founders Share on 'The Future of Social Networks'

 

NewswireToday - /newswire/ - London, United Kingdom, 2007/03/01 - The year 2006 will be earmarked as a time when 'social networking' fuelled a second web mania. But if last year saw a honeymoon period, 2007 could bear witness to some grave e-business casualties if too many jump in gung ho.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Social Networking/Dating Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

For example Ecademy, one of the world’s first online social networks predicts some nasty libel cases if sites don’t set rules and values from the outset.

Last year saw an unprecedented hunger for social networking websites, with You-Tube being snapped up for £1 billion, and myspace forging links with Google. This trend looks likely to grow in 2007. Only success could be short-lived for businesses that think it's as simple as mimicking the social network phenomenon, Ecademy.com warns.

The site, mooted as the myspace for business people and entrepreneurs, was set up nine years ago, braved the dot.com crash of 2000 and now attracts more than 6,000 new members a month to its social network. It's been built privately, with its owners having hands-on experience in developing its legacy.

One of Ecademy's founders, Penny Power, believes the key to building a successful social network, is building emotional connections and a real sense of community. A website that just wows you with flashy tools will lose its appeal fast.
"Tools are just fads, communities and friendships evolve. Social networks have to become communities, and in order to do that they require a culture and values," Power comments.

"What people want is intimacy and friendship not just contacts. Being a name on a contact list is no different from being a business card in a rollodex," comments Power. "Knowing who you can learn from is what matters and what social networks should be about," she adds. The comment backs reports in newspapers such as The Wall Street Journal, which urge companies to exploit the web in order to make customers feel involved.

Ecademy.com even extends this policy to its banner advertising, so there are rewards for members. One such example is its link with Zubka, a recruitment agency. Members can earn commission from placing friends in jobs. While another company, MWB Business Exchange offers discounted office space. This reflects the growing importance to brands of social networks and their awareness that they can’t purely use them as advertising space but must engage with the community.

Ecademy’s Predictions for the future of Social Networking Founders Penny and Thomas Power have put together the following predictions for the Social Networking Boom in 2007:

Jumping in: Tool-based sites such as LinkedIN and Xing are moving towards building online communities with the introduction of facilities such as blogging.

In on the Act: The appeal of social networks will become so irresistible that most major business will try and buy into it in some way. Brands from all sectors will want to integrate into a pool of primed customers. Television companies are already encouraging viewers to post comments on plot-lines in soap opera (ITV’s Emmerdale) and Kleenex has just launched a campaign with TV adverts encouraging online interaction from customers.

Choose A Platform: Social networks will become a sought-after method of tapping into niche markets. Companies will want to buy into them either for selling to, or recruiting its users. Facebook already has channels seeking staff for Microsoft and Ernst and Young. Ecademy has just made links with Zubka.

Stamping Out Anti Social Networks: The role of the Social Network is to act as facilitators of relationships, with the responsibility of ensuring that message boards, Blogs and postings are courteous and professional. Unmonitored social networks can sadly be used for anti social behaviour. Penny predicts that as brands race to launch social networks, online libel cases will surge this year with message boards, blogs, and postings providing web users the opportunity to degrade the reputation of people and companies. Ecademy advises websites to not overlook this and urges tight safeguards, such as a clear code of practice. Social Responsibility is key in this marketplace as the repercussions of ignoring this are enormous for the individual taking part and the network owners.

In the interest of keeping members on Ecademy safe from antisocial behaviour of any kind Ecademy has a clear set of rules that all members are asked to adhere too called the Best Practice Guide.

Small groups mean big business: Small groups and 'clubs' will be the web buzz words of 2007. A chance to be part of a big network, but within the intimacy of a club or chat room, will drive web users to return to the same site more often, by building an emotional connection. Users will form strong allegiances to these clubs, just as they do with football clubs. More websites will offer users a chance to form clubs, as a way of building intimacy. Ecademy has operated a free club-building function for four years.

Grown Up Networking: The social networking Web 2.0 revolution has been led so far by the kids but 2007 will see the over 35s getting on board. The is BBC rumoured to be introducing social networking sites for viewers of top brand shows such as Top Gear, Radio Times and BBC Good Food. An indication of the growing importance of social networks to adults is Ecademy’s membership profile. Ecademists (Ecademy members) tend to be 35+, self employed with a family. Through this profile members support each other with their home, social and business life, confirming Ecademy’s purpose to increase members’ emotional and financial wealth.

Ecademy founders Penny and Thomas Power are available for interviews, articles and round table discussions. They can also offer very helpful top tips and key learnings for business thinking of building a social network.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Social Networking/Dating Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Happy PR

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Social Networking/Dating articles,
CATCH Visitors via Your Competitors Announcements!


Ecademy Founders Share on 'The Future of Social Networks'

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Jenny Rose - HappyPR.co.uk 
+44(0)20 7263 9304 jenny[.]happypr.co.uk
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Happy PR securities in any jurisdiction including any other companies listed or named in this release.

Social Networking/Dating via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Happy PR / Company Profile


Read Social Networking/Dating Most Recent Related Newswires:

Connect23 Introduces Innovative Safe Social Media Solution
Innovative Social Networking App - Pointgenie 1.0 Released for iOS
Top CEO’s Get Bottom LI Results - New Book Release
HornStar.Net Celebrates Grand Opening of Popular Social Platform For Legal, Ethical Hunting
Katch Adds Personality Features to its Online Dating Portal - iKatch.com
Real Thai Media Launches International Dating Website
Ebony Over 30 Launches Innovative African American Dating Platform
PicknChoose Launch A New Social Reality Game
HeartHuntress Launches A Personal Introduction Service for Singles 35 and Over
Frost & Sullivan GIL2015 - Malaysia’s Social Networking Users to Almost Double to 25.6 Million in 2020
My Single City Introduces All-New Mobile App for Singles
Kloverpoint Now Available in Windows 8 Store
LuvTraffic.com - A New Dating Site Officially Launched
MatchMaker Tennessee Celebrates their 26th Year of Servicing the East Tennessee Area
Angus Thody, Managing Director of Exposure 2000 Ltd Confirms Attendance At Online Dating Summit Asia

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)