PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Propellernet UK

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Island Cruises Re-launch its Website Island Cruises.com - Island Cruises has relaunched its website, IslandCruises.com, following a massive redesign
Island Cruises Re-launch its Website Island Cruises.com

 

NewswireToday - /newswire/ - Brighton, East Sussex, United Kingdom, 2007/02/28 - Island Cruises has relaunched its website, IslandCruises.com, following a massive redesign.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Travel/Tourism/Leisure Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The new site has a brand new look and feel and is proving very popular with a strong sales start, a massive 200% up on the same time last year.

e-CRM Manager Tom Brett ‘The site had grown in distinct stages since the company’s launch in 2002 meaning a slightly disjointed customer experience. There were a number of fundamental reasons for the overhaul; the previous site was delivering a very low level of conversion, provided very limited information for customers and it was also heavily reliant on Pay-Per-Click’

To address these issues a number of different agencies were employed to assist with the revamp; cxpartners, Five by Five Digital and Propellernet.

Initially cxpartners, usability and accessibility experts, were employed to review the existing site and recommend the way forward. This involved interviews with both cruisers and non- cruisers alike to understand their requirements in order to put the customer at the heart of the site development.

Following this initial research it became clear that we needed to integrate 2 key processes; information gathering and the booking process. To enable this to happen effectively it was decided to rebuild the site from scratch, working with cxpartners on the site architecture and prototypes. Again customer feedback was used to ensure that what was delivered was what the customers wanted in an easy to use format.

When it became clear what was required, digital agency Five by Five Digital were introduced to interpret the designs and build the site. This was the most complex part of the process ensuring all the criteria were achieved, including meeting AA standards of accessibility. Another key aspect was to ensure that flexibility was at the core of the build stage to ensure room for future expansion.

Behind the site sits a complex database structure, with an easy to use content management system. It’s easy for the Island Cruises team to use whilst allowing customers to configure their cruise holiday package exactly as they like.

Propellernet were engaged throughout the process to assist with Search Engine Optimisation. Following the advice islandcruises.com has climbed considerably in the search listings consistently achieving top positions.

‘We have concentrated very much on the functionality of the site, there is still work to be done to enhance the content, images and tools. There is also further work planned which will include additional customer feedback sessions to validate the intuitiveness of the site.’ says Brett.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Travel/Tourism/Leisure Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Propellernet UK

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Travel/Tourism/Leisure articles,
CATCH Visitors via Your Competitors Announcements!


Island Cruises Re-launch its Website Island Cruises.com

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Claire Headicar - Propellernet.co.uk 
+44(0)12 7362 7843 rocket[.]propellernet.co.uk
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Propellernet UK securities in any jurisdiction including any other companies listed or named in this release.

Travel/Tourism/Leisure via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Propellernet UK / Company Profile


Read Travel/Tourism/Leisure Most Recent Related Newswires:

Pune Start-up Launches One of World's First Hotel Booking Portal Using 360 Degree/Virtual Reality
D Asia Travels Company Adds New Travel Opportunities Across Asia
Eagles Chauffeurs Aiming to Become Greenest Private Hire Fleet
PTN Commerce Launches Online Store for Online Visitors
New Hilot Inspired Experience at Devarana Spa, Manila
Italy Visa Agency Launches a Comprehensive Schengen Visa Application Center in Dubai
TouchIT Technologies Holdings, Inc. Announces the Launch of The CommuteMaster Mobile App
iTouristMaps.com Adds A New Online Service for Tourists
ITL World Enters into Strategic Travel Management Alliance with CTM
In Anticipation of Official Release iLoveRIO.com Releases Short Video and Photo Gallery
River Ventures Tour Company Announces the Acquisition of River Safaris
Historic Ashburn, GA Jail Now Offering Ghost Tours
Polynesian Water Park Resort in Wisconsin Dells Reopens with A New Look
Gateway Destinations Announces Signature Partnership for Bon Appétit Branded Vacations
trivago Unveils Plans for New Global ‘Campus’

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)