Lisa Masiello, Founder and Chief Marketing Strategist at technology marketing agency TECHmarc Labs, has been nominated for the 2014 Small Business Influencer Awards in the category of Leaders.
The Small Business Influencer Awards honor those who are influential to small businesses in North America, through the products, services, knowledge, information or support they provide to the small business market. The Awards are designed to recognize the unsung heroes of small businesses those who support and encourage entrepreneurs and small business owners and help them achieve success.
Says Anita Campbell, CEO of Small Business Trends and one of the co-founders of the Awards along with Ramon Ray of SmallBizTechnology.com,"Influencers are those who play crucial roles in the small business ecosystem, but who often are in the background."
With 23 years of experience in the high tech industry at companies including mindSHIFT Technologies, Tyco International and IXYS Corporation, Lisa Masiello is an expert in integrated marketing and reseller channel development. She has held marketing management positions at leading technology firms in the SaaS (Software-as-a-Service), cloud computing, managed IT services, semiconductor and hardware/software markets, winning industry accolades and helping drive technology growth companies to successful acquisition.
“I am honored to be included among such a distinguished group of leaders as an advocate for small businesses,” said Lisa Masiello, founder and chief marketing strategist at TECHmarc Labs. “Companies across all industries should not be limited in their success by lack of knowledge, resources or finances. Tools and techniques traditionally used by large enterprises can be transformed for use by the small business community and it’s important for those of us who have done this successfully to share our knowledge and expertise.”
Lisa has taken this expertise and built TECHmarc Labs, a technology marketing agency located in the greater Boston area, which assists high tech start-ups and technology growth companies in driving revenue. Client services include positioning and marketing strategy, content creation, web marketing, end-to-end lead management, public relations, trade show and event management and reseller channel development.
Additional nominees for the 2014 Small Business Influencer Awards include Cisco Small Business, The Dell Center for Entrepreneurs and Barbara Corcoran, just to name a few. Voting for Lisa Masiello and other small business influencers continues through September 15, 2014 at influencers.smallbiztrends.com/.
About TECHmarc Labs
TECHmarc Labs (techmarclabs.com) is a B2B technology marketing agency that works with start-ups and fast moving tech companies to help drive revenue growth. To put it simply, it’s technology marketing for tech companies by tech marketers. We understand you your business, your customers, your industry and your pain because we are you.
About the Small Business Influencer Awards
The Small Business Influencer Awards (SMBInfluencers.com), now in their third year, enable the small business community to nominate and show their support for those that influence and support them. The Awards have an open nomination period, with community voting, and then a judging period by a group of industry-knowledgeable judges.
The Small Business Influencer Awards initiative is produced by Small Business Trends, an award-winning online publication, serving over 6,000, 000 small business owners, stakeholders and entrepreneurs annually, and SmallBizTechnology.com, a media company that produces online content and live events educating small and mid-sized companies on how to strategically use technology as a tool to grow their businesses.