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Carteret, NJ, United States, 2014/08/26 - New campaign portrays the much more audacious side of the CHARLES OWO man, and challenges the belief that men cannot be bold, stylish and fashionable in their underwear - CharlesOwo.com.
Premium men’s lifestyle brand, CHARLES OWO® releases its “Intrepid” Ad-Campaign featuring its iconic houndstooth print underwear. This latest campaign to debut in digital, print, and outdoor, portrays the much more audacious side of the CHARLES OWO man, and challenges the belief that men cannot be bold, stylish and fashionable in their underwear.
Imagery from the campaign may be thought a bit risqué by some, but not by the CHARLES OWO man, who sees this as a realistic depiction of himself (bold, powerful, and stylish). He is a man who does not deliberately seek out attention, but his taste and sense of style draws attention to him. He is constantly on-the-go, making things happen, and a man seen as being in a league of his own.
Images from the Ad Campaign were shot by fashion photographer Patrick D. Wade and directed by Creative Director, Charles Owo.
CHARLES OWO continue to aim at being a lifestyle brand consumers will leverage for the authority on everything a refined man will need to accessorize and enhance his image.
The designs from its iconic houndstooth collection were conceptualized with the modern refined man in mind. He is someone who appreciates the finer things in life, vibrant, confident, bold, and always far from ordinary.
The underwear provides men with high-quality; trendy underwear made out of 95% cotton and 5% elastane fabric blend, marrying the undeniable quality and craftsmanship the brand is known and loved for.
CHARLES OWO® is a men’s lifestyle and fashion brand created for the man who appreciates the luxury of having the finer things in life. The brand currently offers a wide variety of accessories and underwear for the refined man with a very staunch sense of style and appreciation for the quality and craftsmanship that goes into creating his clothing. The brand’s trademark logo, the mythical centaur, was thought to be set between two natures: embodiment of an untamed, wild, masculine nature and one of sensitivity and the quest for knowledge. Each of this character, which exemplifies a CHARLES OWO man, can also be seen on the double sided feature of most items in its accessories collection.
CHARLES OWO products are currently available in the United States and Australia.
CHARLES OWO sister brand OWÓ is the epitome of absolute luxury. The brand gives consumers the opportunity to work with a tailor in a geographic location of their choice on the design and development of bespoke accessories that fit their style. Consumers can also select custom fabric and their preferred country of manufacturing.