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Hull, East Yorkshire, United Kingdom, 2007/02/27 - A mobile camera phone art project created by an academic and two graduates from the Hull School of Art & Design has been short listed for the 10th South by Southwest Web Awards, that will take place in Austin, Texas in March.
An incubator of new, cutting-edge technology, the SXSW Interactive Festival is ground zero for the world's most creative web developers, designers, bloggers, wireless innovators and new media entrepreneurs. Established in 1987 SXSW has grown to be the premiere international music, film & interactive festival with over 20,000 people attending the event.
The SXSW music festival (sxsw.com) is one of the biggest in the States and the 2007 event will feature over 1000 performers including Iggy Pop & The Stooges and speakers that include David Byrne of Talking Heads and Pete Townsend of The Who.
SXSW's original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or the internet.
The 15x15 project was developed by senior lecturer in new media, Richard Vickers and two new media graduates, Oliver Dore & Greg Brant. The project pays homage to the artist Andy Warhol and also ‘marries’ together two of the most prolific new media technologies: the web and mobile camera phones.
In 1968 Andy Warhol stated that; ‘In the future, everyone will be world-famous for 15 minutes’. Using Warhol’s statement as a premise, 15x15 advances the statement into the 21st century; with new media technology anyone and everyone can be world famous....for 15 seconds.
In the 21st century art is being fundamentally realigned for anyone and everyone. 15x15 (15x15.org) is a homage to Warhol, a realisation of the artistic utilisation of new media technology and the democratisation of art in the age of digital production.
15x15 is a world first, whereby users or viewers can actually contribute to the piece directly from their mobile cameraphone. The clips can be submitted by anyone and as long as they don’t contain any offensive material we will add it to the database. Participants can contribute to the piece using a standard mobile camera phone that can capture video, and can send video clips directly from their camera phone using MMS (Multimedia Message Service), via email or upload from your personal computer to the online database.
The clips should be the standard video setting for a cameraphone, 176 x 144 and can be longer than 15 seconds but will be reduced to that length, participants can send as many clips as they wish. The clips can be portraits, experiential, vignettes, experimental, anything within reason, from the banal to the downright bizarre! They can accept video clips in most popular formats: 3gp, QuickTime, windows video etc.
The viewable artwork is an interface consisting of 15 individual rectangular screens, each individual screen displays a random video clip stored within the database for a 15 second duration: 15x15.
The project has enjoyed phenomenal success with over 10,000 visitors on some days. 15x15 (15x15.org) was chosen by the search engine Yahoo as its ‘site of the day’ and has also been featured on CNN Headline News and won the art category of the Flashforward Film Festival in the United States last year. It has featured in many festivals and exhibitions including the Amsterdam Film Experience in the Netherlands, Orilla#06 at the Museum of Contemporary Art, Santa Fe, Argentina & the Videomedeja International Video Festival in Serbia.
Videos have been submitted from 100s of countries and the project has been viewed literally in every corner of the world, from the North Pole to New Zealand.
Technical requirements to view: Requires fast internet connection and fast computer (processor) and the Adobe Flash 8 player.