Global projector shipments grew a staggering 17% in volume YoY in Q2, to two million units and in value terms the market grew 9% to hit $2.4 billion, according to the latest quarterly research from Futuresource Consulting.
"The global projector market benefitted from strong World Cup promotional activity, particularly in Western Europe and North America, in both B2C and B2B channels," says Claire Kerrison, Market Analyst at Futuresource Consulting.
"Several vendors used the event as a vehicle to highlight the ever-decreasing price of 1080p, sales of which increased 63% YoY in home display applications to 142,000 units. However, recent price reductions have also caused a surge in demand for 1080p in corporate displays and institutional applications, which witnessed sales of 1080p rise by 125% and 327%, respectively YoY.
"Consequently, XGA continues to lose market share as it fails to remain competitive, worldwide Q2 sales remained flat at less than 1% growth, and now only accounted for 39% of the market."
The Q2 2014 EMEA market grew 32% in volume compared to the same period a year ago, to 611,000 units and in value terms, the market grew by 20% to hit $668 million.
Sell-in volumes were propelled by World Cup promotional activity in both retail and B2B channels and the ever-decreasing price of 1080p, sales of which increased 104% YoY in home display applications to 67,000 units. However, growth was not retained here, with corporate displays and institutional applications witnessing a 1080p sales rise of 230% and 998%, respectively.
There was a clear correlation between market performance and the strength of the country's retail channel - Germany, Italy and the Netherlands boasted some of the highest rates of volume growth, with a combined YoY average of 64%.
Shipments in Eastern Europe remained flat, with only less than 1% growth in volume YoY, to 72,000 units. Value fell by 3% to $73 million and declines were largely retained to Russia and Ukraine, where macro-economic and political factors are severely impacting market performance.
Shipments in the Middle East and Africa hit 150,000 units in Q2, representing growth of 42%. The market benefitted from deliveries of several major projects over the period and strong run-dates in the UAE and African states, including Nigeria.
Projector shipments in APAC grew 10% YoY in volume, to 827,000 units and increased in value by 5%, to $933 million.
"The market growth is the result of several factors: increased run-rates of SVGA products, mainly in China, India and Indonesia, burgeoning demand for 1080p, which has been driven by recent price reductions, and the delivery of numerous tenders, most notably in Japan, Malaysia and India," says Kerrison.
1080p now comprises 5% of the overall APAC market, up 1.5% points from Q2 2013 (an increase in volume of 58% YoY). Similar to EMEA, the ASP of 1080p has dropped 14% compared with the same period a year ago, and this rapid decline has impacted other resolutions, with XGA also being squeezed, with Q2 volumes increasing just 4% YoY.
The Americas market in Q2 grew 14% YoY in volume, to 631,000 units and 4% in value, to $767 million. Once again, shipments benefitted from World Cup promotional activity (though the level of activity was lower than that seen in Western Europe) coupled with the delivery of several projects (particularly in Argentina, Mexico and Caribbean states) and, as in APAC and EMEA, an increase in run-rates of SVGA products - sales of which increased 28% YoY.
The Americas were no exception to the rapid price declines of 1080p witnessed worldwide in Q2. The ASP of 1080p dropped 21%, with sales increasing 34% YoY, to 58,000 units. The increase in sales was most notable in the USA, where shipments grew 38% YoY in home display, and 63% and 29% in corporate and institutional applications, respectively.
The Q2 global volume and value data, by specification is now available as a data file. The 155 page report, which provides forecasts to 2018, profiles the key regions and reviews the latest developments in the competitive landscape and product features.
About Futuresource Consulting
Futuresource Consulting (futuresource-consulting.com) is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments.
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