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NewswireToday - /newswire/ -
Lake Junaluska, NC, United States, 02/24/2007 - There is little doubt that the real estate business is amidst a shakeout driven by the internet, technology, and the total access of information.
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Understanding 2.0
The term 2.0 is often misused by marketers and advertisers to attract attention, but its origin comes from the 2001 crash of the internet. In a brainstorming session about the future of the web, internet guru Tim O’Reilly referred to the next level of the internet as 2.0. “Shakeouts typically mark the point at which an ascendant technology is ready to take its place at center stage. The pretenders are given the bum's rush, the real success stories show their strength, and there begins to be an understanding of what separates one from the other” wrote O’Reilly.
The Real Estate Shakeout
There is little doubt that the real estate business is amidst a shakeout driven by the internet, technology, and the total access of information.
An estimated 85% of all buyers turn to the internet where they have instant and free access to thousands of listings, free and instant home valuations, free satellite views of the property and neighborhood, and much more.
Home sellers can easily post their FSBO listing on the internet at a variety of sites including FSBO Channels™ who offers free advertising to FSBO sellers nationwide.
Most buyers and sellers resent paying an agent a full commission that is structured to include the services that they can more efficiently access on their own. They simply see no value there.
2.0 Real Estate Agents
FSBO Channels™ has conducted a survey of more than 1,500 FSBO sellers over the past 6 months, asking them what roll they see real estate agents playing in the future. Nearly 90% of the respondents see a future where the 2.0 real estate agents offer ala Carte services for a fixed fee. Some stated they would use an agent for the negotiation process, others would want help with all of the paperwork, and many stated they would gladly pay for consultation. The bottom line is most FSBO sellers see great value in the expertise of an experienced real estate agent to provide the services that they personally need.
Agent Channels™
FSBO Channels™ will soon launch Agent Channels™ a free professional directory for 2.0 Real Estate Agents who offer ala Carte services. Agent Channels™ will provide these agents a complimentary listing, links, and more. Furthermore, Agent Channels™ will be prominently linked on all 27 FSBO Channels Real Estate Blogs.
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