The Westin Stonebriar Resort today debuts a new signature social experience, Unwind…A Westin Evening RitualSM, featuring tastes, sights and sounds unique to the Frisco resort. The new program is rolling-out across all 129 Westin Hotels & Resorts worldwide, with each hotel’s Unwind ritual tailored to the local environment.
Designed to bring new energy to its hotels, the Westin Stonebriar Resort Unwind ritual transforms the lobby into a gathering spot, encouraging guests to socialize and helping to combat the loneliness many travelers sometimes experience on the road. In fact, a recent study by Westin Hotels & Resorts found that that 34% of frequent travelers feel lonely away from home.
Guests of the resort are given the opportunity to craft their own signature appetizer – a “Stonebriar Shooter” – with assistance from members of the resort’s culinary team. Guests begin with their selection of diced garden vegetables and combine that with a chilled heirloom tomato water to create a unique gazpacho. Guests may further embellish their Shooter with a gourmet selection of proteins - lobster, chicken, shrimp, or crawfish. Guests shake their creation for the Westin staff to mix into a signature glass rimmed with cilantro-lime salt. Guests may also enjoy the Westin team’s handpicked-collection of boutique tequilas along with their Stonebriar Shooter.
“Many of our guests are ‘regulars’ – staying with us several times each quarter. The Unwind ritual creates a relaxed atmosphere were our guests can socialize and create new relationships with one another,” said Craig Sundell, General Manager of The Westin Stonebriar Resort. “The Unwind ritual is a great opportunity to enjoy the resort after a busy day, rather than simply retiring to their guestroom.”
Hotels Transform from Day to Night…
In order to set the stage for its signature evening rituals, The Westin Stonebriar Resort lobby evolves from day to evening through a variety of subtle sensory cues—everything from music, to scent, to lighting. Warm, natural lighting is dimmed at the start of the evening while scented candles are lit and carefully placed around the lobby. Westin Music moves music from the background to the foreground with musical cues and selections that change from day to night.
Westin is rolling out the Unwind experience in all of its properties globally in the first quarter of 2007, following a successful three-month pilot in 20 hotels last year.
About The Westin Stonebriar Resort
Reminiscent of a private Texas estate house, the AAA-rated “Four Diamond” Westin Stonebriar Resort features 301 “Texas sized” guestrooms overlooking the hotel’s Tom Fazio-designed, 18-hole championship golf course. After a day of golf, enjoy award-winning cuisine in the resort’s Legacy Grill restaurant or relax in the 200-foot lagoon-style pool featuring cascading waterfalls as well as a waterslide for younger guests. A two-time recipient of the coveted Successful Meetings Pinnacle Award, the Westin boasts a state-of-the-art conference center with over 24,000 sq ft of conference space, as well as an adjacent day spa and dining options – not to mention the resort’s proximity North Dallas’ most popular shopping choices. For more information or to make reservations, call The Westin Stonebriar Resort at 888-627-8441 or visit the resort’s website.
About The Westin Hotels & Resorts
Westin Hotels & Resorts, with more than 127 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced Aloft and Element. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.