GuestLogix, Inc., the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced a multi-year renewal agreement for the continued fleet-wide use of GuestLogix' Onboard Retail Technology Platform across Southwest Airlines. The agreement also includes the continued use of the Company’s handheld POS devices, back-office solution and warehouse module, as well as the deployment of the Company's Ancillary Insights™ Platform.
"GuestLogix is committed to providing innovative technology and quality service, so that we can best serve our customers and the industry," said Brett Proud, President and CEO, GuestLogix. "We are thrilled that Southwest, one of the industry’s most respected airlines, has chosen to continue our relationship and we will remain focused on supporting their onboard retailing initiatives as they continue to evolve.”
Southwest Airlines has been a customer of GuestLogix since 2008, when the airline first launched its cashless cabin. The Company’s onboard retail technology platform and PCI-compliant handheld POS devices were deployed to accept credit card payments while inflight, increasing efficiency for crews and providing a secure and convenient payment method for its passengers. With more payment and industry certifications than any other provider and a Transaction Processing Engine® (TPE®) that supports any payment method, Southwest has been able to rely on GuestLogix’ leading solutions to power its onboard retailing and will continue to do so for years to come.
"At Southwest, we are dedicated to providing the highest level of Customer Service, and, over the past five years, GuestLogix has helped our Crews work more efficiently and effectively onboard, so they can focus on the Customer," said Craig Hicks, Southwest Director of Technology.
Southwest uses GuestLogix’ back-office and warehouse module for standard reporting and analysis. As part of this agreement, the airline will deploy the Company’s Ancillary Insights™ Platform the industry’s first business intelligence tool designed for ancillary revenue management, which will include deeper analysis and more robust reporting.
“Southwest required a flexible platform that would support the airline in attaining its goals not only today,