Bazaarvoice™, the customer ratings and reviews technology provider which helps online brands build their businesses through word of mouth, launches in the UK today to service the European market.
Started by web analytics pioneer and Coremetrics founder Brett Hurt in the US with $4m of venture capital funding in 2005, Bazaarvoice helps online retailers build trusted customer communities on their sites. It provides bespoke ratings and review software to enable customers to give feedback to each other and to the brand in a public forum. Bazaarvoice’s stable of 70 US clients include department store chain Macy’s, Hewlett Packard and Dell.
“We’re launching Bazaarvoice in the UK to service online retailers in Europe due to the phenomenal success our clients in the US are having with customer-created content on their sites,” said Brett Hurt, Bazaarvoice’s founder and CEO. “Word-of-mouth marketing has a profound impact on business success in the open online market – it’s part of the next generation of eCommerce for retailers. Gaining insightful consumer reviews and acting on them ensures online businesses are customer-focused and customer-driven. Bazaarvoice was founded to give brands the technology, team and processes they need to help customers build their business.”
The Bazaarvoice management team includes executives from Coremetrics, Trilogy, Callidus Software and Dell.
"We've prepared our platform and our teams to help European retailers achieve significant revenue impact leveraging their customer advocates," said Bazaarvoice VP of Marketing and Products Sam Decker. Decker, a veteran of word of mouth marketing and e-Commerce, previously led the growth of Dell.com, helping it become the world's largest consumer e-Commerce site in 2003.
Bazaarvoice’s hosted and fully managed ratings and review service is customised for each online retailer, and new implementations can go live in as little as 20 hours of IT time. The software currently supports two European languages - French and German, and will soon support Norwegian, Swedish, Danish, Italian and Dutch. Bazaarvoice also helps clients create marketing campaigns to introduce new review features to customers and incentivise them to share opinions and rate their experiences with a brand.
”We’re in final talks with several household-name retailers in the UK who are about to join us, and we’re very excited about repeating our clients’ success with Bazaarvoice in the US over here,” said Vice-President of Sales Michael Osborne. “The UK launch today marks the beginning of our company’s growth in Europe. Bazaarvoice will change the way companies think about marketing and drive e-Commerce to new levels.”
Several of the industry’s most influential thought leaders are members of Bazaarvoice’s Board of Advisors, including marketing expert and New York Times best-selling author Bryan Eisenberg and BizRate/Shopzilla co-founder David Reibstein.
Bazaarvoice (bazaarvoice.com) is an online ratings and reviews technology provider. It offers outsourced technology, community management services, analytics and syndication to encourage and harness word of mouth marketing for online retailers; enhancing a company’s brand and customer experience. With offices in the US and UK, the company’s flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyse customer ratings and reviews on their websites. Bazaarvoice’s service empowers consumers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients include Macy’s, Hewlett Packard, and Dell. Bazaarvoice was named Marketing Innovation of the Year in the 2006 US ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award from Red Herring magazine.