Gatlin Education Services announced today a Search Engine Marketing Online Certificate Program is now available for immediate enrollment. The 250-hour course will be offered through Gatlin’s partnership with major colleges and universities.
Combining Gatlin’s Search Engine Optimizing and Pay Per Click Marketing programs into one extensive course, Search Engine Marketing prepares students for one of today’s most up-and-coming and profitable careers. Search engine marketers improve their company’s search engine page rankings, driving more users to their Website.
“Search engine marketing is growing at an extraordinary rate and jobs are readily available,” said Stephen Gatlin, founder of Fort Worth-based Gatlin Education Services. “Because being visible and relevant on the Web is so vital to a company’s success, search engine marketers are also paid exceedingly well. But companies will expect a substantial return on investment, which is why our comprehensive course can prove to be extremely beneficial.”
Students will learn how to gain more visibility for Web sites, maintain higher search engine rankings, take advantage of pay-per-click advertising and write Web site copy that will result in more sales.
The course is a bundle of five courses: Search Engine Optimization 101 and 201, Pay Per Click Marketing 101 and 201 and Web Site Copywriting 101. The five-pronged approach will provide students with a solid introduction to the most important aspects of the fast-growing search industry. The lessons are self-paced and tutor-supervised, with a tutor assigned to guide students through the material and grade assignments. Successful completion of the program indicates a graduate’s proficiency in the very latest search engine algorithms, guidelines and marketing techniques.
The Search Engine Marketing Online Certificate Program is aimed at a wide target audience, including marketing executives responsible for promoting their company’s Website via search engines, small business owners wanting to learn how to market their Web sites via search engines and individuals looking to promote Web sites in search engines in preparation for starting their own search engine optimization business or applying for a job in the lucrative search engine marketing industry.
Established in 1989 by Stephen Gatlin, Gatlin Education Services is the largest provider of Web-based, instructor-supported career training to community colleges and universities. Gatlin’s online career training courses are open enrollment, allowing interested students to start their desired training immediately. Gatlin’s courses are designed to provide the skills necessary to acquire professional caliber positions for many in-demand occupations.