Baseball and home have a lot in common. From high school all the way to the Major League, each team enjoys the aspects of a unique “home” field, the game’s best sluggers mash “home” runs, and every base runner’s singular goal is simply to arrive safe at “home.” With so much overlap between America’s pastime and the American Dream, Coldwell Banker Real Estate LLC and MLB.com, the official website of Major League Baseball, partnered to produce an online video series entitled Home Field Advantage. The new series will explore what “home” means to active and former baseball stars by offering a rare look into the places they call home when they’re not on the field.
“Through this partnership with MLB.com and some of the biggest names in baseball, Coldwell Banker continues to showcase emotional attachment people have to their homes,” said Sean Blankenship, senior vice president, marketing for Coldwell Banker Real Estate LLC. “With the new online video series, viewers get a glimpse into the home lives of a group of baseball icons.”
Coldwell Banker® is the first real estate brand to partner with MLB.com to create a custom online video series. The Home Field Advantage series will debut May 14 on a special section of the Coldwell Banker Blue Matter blog. Each video will also be featured on MLB.com and the official website of each player’s team at different points throughout the MLB season. The series launches with two separate videos of players offering a tour of their residence and sharing with viewers what makes their house a home. One of the launch videos will feature CC Sabathia of the New York Yankees; the other will spotlight Neil Walker of the Pittsburgh Pirates.
Following the release of the Sabathia and Walker videos, a new Home Field Advantage entry will debut on the Coldwell Banker Blue Matter blog and MLB.com every Wednesday through the month of July, with the exception of July 16. With this year’s MLB All-Star Game in Minnesota on July 15, Coldwell Banker Real Estate and MLB.com will release a special All-Star Game edition Home Field Advantage segment on Monday, July 14. The special video entry is scheduled to feature Minnesota native and Twins pitcher, Glen Perkins.
Coldwell Banker Real Estate will also have homepage advertising exclusively running on MLB.com and all official MLB team sites excluding the Toronto Blue Jays, beginning May 14. This is part of the company’s advertising buy that runs through August and includes sponsorship of several MLB.TV free Game of the Day promotions.
Expanding on the baseball partnership, Coldwell Banker Real Estate has secured local sponsorship with seven Comcast Sports Network affiliates. Affiliate stations in Baltimore, Boston, Chicago, D.C., Houston, New York, Oakland, Philadelphia and San Francisco will air Coldwell Banker commercials during coverage of their local MLB teams.
In addition, Coldwell Banker Real Estate is now sponsoring the Home Field segment of ESPN’s popular nightly baseball news program, Baseball Tonight. In each segment, the show’s on-air talent breaks down key plays from that day’s games on a Coldwell Banker branded baseball infield.
About Coldwell Banker®
Since 1906, the Coldwell Banker® (coldwellbanker.com) organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Coldwell Banker Real Estate LLC will never sell or provide information to a third party without your prior consent.