Sending out 300 billion free-standing insert (FSI) coupons a year, CPG firms spend millions of dollars hoping to gain market share, but results are mixed. Phani Nagarjuna, CEO of Nuevora, a leading big data analytics and apps firm, will discuss how to use big data and analytics to get better insight into consumer habits, and big increases in coupon redemption rates.
Phani will be a featured speaker at the LEAD Marketing Conference, online May 14 from 10am to 4:45pm EDT. Phani's presentation at 2:30 will cover intelligent use of analytics, and how to execute smarter and more effective FSI campaigns using big data.The live online conference will be attended by 500 CPG and retail executives and will include real-time, interactive polls, PowerPoints, videos, and presenter Q&As. Phani's exciting and interactive presentation is designed to help attendees learn how to go beyond the standard trial-and-error approach to FSI coupon marketing. There is no longer any reason to use the "see what sticks" methodology, which is often error-prone, time-consuming and costly. And while A-B testing may still have some use in the mix, starting out with more precise analytics, better insights into consumer habits, and predicted outcomes may deliver as much as a triple-digit increase in FSI redemption rates.
Nuevora's refreshing approach to big data starts out with a goal: Collect and analyze data to solve a specific business problem. By gaining an in-depth understanding of the very essence of a corporation, Nuevora is able to help companies achieve solid, measurable bottom-line results. Learn more about this unique approach to big data and analytics, and how it can help you create an effective coupon campaign.
Nuevora (nuevora.com) is a unique Big Data analytics solutions provider that helps leading organizations achieve positive, high-impact business outcomes through the delivery of continuous and context-sensitive predictive insights. Nuevora’s analytics platform enables faster, scalable, and intuitive development and application of predictive insights by business users. Nuevora’s solutions are built as dynamic predictive apps targeted to optimize specific business problems across the entire customer life cycle. Leveraging a combination of data science, predictive algorithms, and big data technologies, Nuevora’s strong team of data scientists and consultants help organizations implement smarter decisions across entire customer life cycle. The company works with some of the leading corporations in retail, financial services, insurance, high-technology, travel services, and other industries.
In May 2014, Nuevora was honored by CIO magazine as one of the top ten Hadoop startups that are unlocking value from large, distributed data sets. Nuevora garnered its position in the publication's top ten list based on its competitive positioning in overcoming obstacles that traditional databases have in addressing large data sets, the track record of the Nuevora founders, and its practical, hands-on approach to solving the most complex, real-world big data problems.
Nuevora is headquartered in the Bay Area, CA.