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Written by / Agency / Source: LANXESS

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LANXESS Butyl Rebranded - More than just a product - /
LANXESS Butyl Rebranded


NewswireToday - /newswire/ - Cologne, Germany, 2014/05/12 - More than just a product - /

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• Launch of the new LANXESS X_Butyl brand family;
• New standardized nomenclature;
• All-round service for customers;
• Go-live of the new X_Butyl website with extensive info packages and services.

LANXESS, one of the world’s leading manufacturers of synthetic rubber, has undertaken a complete rebranding of its butyl rubber products. A package encompassing a global ability to deliver products anywhere, anytime, extensive technical expertise, a focus on innovative solutions and customer demands all this is what the new LANXESS X_Butyl brand stands for.

The new brand family is called X_Butyl
All existing product grades have been renamed, for example Regular Butyl 301 is now called LANXESS X_Butyl RB 301. Bromobutyl 2030 has become LANXESS X_Butyl BB 2030. And Chlorobutyl 1240 has been renamed to LANXESS X_Butyl CB 1240.

Strong online presence
The new website comes in a user friendly design and one-click navigation to access most of the featured content. It contains a broad range of information on X_Butyl products, developments and applications, as well as an improved customer service portal.

Fresh start to the “LANXESS World of X_Butyl”
This section of the website displays an overview of the new branding and simplified nomenclature. It also shows the interested visitor our geographic setup and the location of relevant contact points.

What else is online?
The homepage features relevant and latest information e.g. on the new production facility in Singapore. Our regulatory section contains information about product compliance and sustainability.

In the “About us” section, the Butyl Rubber business unit presents itself, its history and its sites. It also contains a table with explanations of the new product names and information on the new website.

The “Products & Applications” section features a product search function, exemplary applications for our X_Butyl and in-depth information on the different product family and grades.

The “Service Center” includes information on our supply chain, a comprehensive FAQ section. Visitors also have the option to download various brochures and documents here.

Under “News & Events” you can find news about X_Butyl and its industry, as well as our latest video material.

Key brands and products
LANXESS X_Butyl RB: Regular butyl is a copolymer made of isobutene and small amounts of isoprene and is distinguished by its high impermeability to gas and good resistance to heat, weather and ozone. In addition, it is very resistant to chemicals and demonstrates a high capacity to absorb energy. Alongside its application in tubes, the copolymer is therefore also used in the inner linings of tanks and in conveyor belts.

LANXESS X_Butyl CB: This synthetic rubber is created by the chlorination of X_Butyl and, compared to regular butyl, is characterized by faster vulcanization times and improved adhesion to other unsaturated polymers. The heat and ozone resistance of the vulcanizates is generally better than those made from regular butyl. Chlorobutyl vulcanizates also demonstrate a stronger resistance to fatigue cracking and a better compression set.

LANXESS X_Butyl BB: The properties of vulcanizates made from brominated X_Butyl are largely identical to those produced from chlorinated X_Butyl. However, vulcanization takes place even more quickly and it is possible to further increase the adhesion to other unsaturated rubbers.

Zwijndrecht, Belgium; Sarnia, Canada; and Singapore.

LANXESS ( is a leading specialty chemicals company with sales of EUR 8.3 billion in 2013 and roughly 17,000 employees in 31 countries. The company is currently represented at 52 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of plastics, rubber, intermediates and specialty chemicals. LANXESS is a member of the leading sustainability indices Dow Jones Sustainability Index (DJSI World and DJSI Europe) and FTSE4Good as well as CDP’s Climate Disclosure Leadership Index (CDLI).

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Written by / Agency / Source: LANXESS


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LANXESS Butyl Rebranded

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