Today, OpenQ, the leading provider of social and mobile risk management solutions for regulated industries and HootSuite, the world’s most widely used social relationship platform, announced the availability of OpenQ’s SafeGuard app in the HootSuite App Directory. By integrating the SafeGuard app, HootSuite Enterprise and Pro customers can protect their reputation, data and company against employee misuse, public attacks, regulatory violations, and other social media threats.
According to a study conducted by the Financial Executives Research Foundation Inc. (FERF) and Grant Thornton,“Although it is difficult for any company to accurately predict all the risks associated with their social media strategy and use, they should, at a minimum, anticipate and plan for the most common ones. Essentially, the risks associated with social media fall into one of the following four categories:
“• Damage to brand reputation
“• Disclosure of proprietary and/or confidential information
“• Corporate identity theft
“• Legal, regulatory and compliance violations”
The SafeGuard app addresses these risks by extending compliance and social risk management to the HootSuite dashboard. Those organizations leveraging the OpenQ SafeGuard app can permit all user posts to be screened against their configured policies before distribution to various social media channels. Identify and mitigate the risk associated with non-compliant social media posts and attachments before they become a problem for your organization.
The SafeGuard app offers:
• Protection Anywhere: Employees use HootSuite to manage multiple social platforms, such as Facebook, LinkedIn and Twitter; and private social networks such as IBM Connections®, Microsoft Yammer®, and Salesforce.com Chatter®.
• Policy-Driven Compliance: Keep employees and organizations safe with dozens of global regulatory policies available for out-of-the-box use. Instantly screen and detect any potential violations of corporate policies, and prevent publishing of that content via the HootSuite dashboard. Monitor individuals and accounts and detect potential content violations.
The OpenQ SafeGuard app for HootSuite provides comprehensive risk management and protection. SafeGuard can help the social enterprise:
• keep employees and organizations safe from regulatory sanctions;
• reduce exposure to fines and penalties;
• avoid bad press and reputation damage;
• prevent uncomfortable audits;
• produce a complete audit trail to demonstrate risk remediation efforts.
“We are excited about the launch of the OpenQ App within Hootsuite Enterprise and Pro and formally welcome OpenQ to the HootSuite partner ecosystem,” says Kevin Zellmer, Global Director of Enterprise Business Development at HootSuite. “We continue to expand our partner ecosystem to meet the needs of the market while making sure we provide our customers the tools needed to be successful. Open Q’s service expertise and knowledge of social media compliance will serve our clients well.”
“Increasing demands for transparency and recent regulatory rulings have created significant challenges for organizations that need to engage employees, partners, and customers on social media,” said Jim Zuffoletti, president of OpenQ. “Identifying and quarantining risk in social communications protect organizations from risk, reputation damage, lost data, attacks, fines and sanctions. SafeGuard is an enabling technology that allows regulated industries to engage customers on social channels.”
HootSuite is used by over 744 of the Fortune 1000 companies including global brands like Virgin Group, Sony Music Entertainment, National Hockey League, CBS Interactive, EuroStar International, WWF, and others. With advanced tools and services available for security, collaboration, engagement and analytic measurement of social media strategy, HootSuite is built to bring brands top social ROI.
HootSuite (hootsuite.com) is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit: .
HootSuite™ is a trademark of HootSuite Media, Inc.
OpenQ (openq.com) enables social and mobile collaboration to create competitive advantage while overcoming regulatory compliance challenges and legal risk exposure. OpenQ is a cloud-based technology and validated data provider with the largest suite of solutions for regulated industries. Its products help life sciences, health care, and financial services organizations recognize the value of customer collaboration while remaining secure and offers award-winning, efficient and effective solutions for social compliance, compliant content management, and key stakeholder engagement.