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BASF’s Nutrition & Health Division to Focus on Growth and Increased Competitiveness - BASF is implementing a series of measures within the Nutrition & Health division to strengthen the competitiveness of its Performance Products segment - BASF.com
BASF’s Nutrition & Health Division to Focus on Growth and Increased Competitiveness

 

NewswireToday - /newswire/ - Lampertheim, Germany, 2014/04/25 - BASF is implementing a series of measures within the Nutrition & Health division to strengthen the competitiveness of its Performance Products segment - BASF.com. DE000BASF111

   
 
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• Product portfolio and organizational processes to be adjusted to market needs;
• Reduction of about 260 positions worldwide by end of 2015;
• Further measures to strengthen competitiveness of the Performance Products segment planned.

The Nutrition & Health division bundles BASF’s products and solutions for human and animal nutrition, the flavor and fragrance industry as well as the pharmaceutical industry.

BASF is adjusting its product portfolio in order to better meet changing consumer needs and regional demands. In Asia, BASF is building a citral plant with its partner Petronas to meet the growing demand of customers in the flavor and fragrance industry in the region. The first plants of the complex are expected to come on stream in 2016. At the same time, BASF will focus its production in the growing market of omega-3 fatty acids on the attractive market segment for highly concentrated omega-3 fatty acids and plans to sell the Norwegian Brattvåg site. BASF produces low concentrated omega-3 fatty acids at this site.

Marketing, sales and administration will be better adjusted to regional market dynamics. A global team responsible for marketing and innovation will in future support the development of customer-oriented products and solutions as well as faster market launches of new products. BASF aims to accelerate the innovation cycle of products for its customers through strategic partnerships.

Due to the planned measures about 260 positions in production, marketing and administration will be reduced globally by end of 2015. Consultations with the responsible employee representatives will be conducted.

“We aim to strengthen our position in the growing nutrition and health market. Through these measures we will adapt our business to better meet market and customer needs. At the same time, we will improve our profitability,” said Saori Dubourg, President of BASF’s Nutrition & Health division.

BASF continues to analyze further measures to strengthen the competitiveness of its Performance Products segment.

About BASF
BASF (basf.com) is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

Contact: Silke Christiansen - Trade media
P: +49 621 60-76557 - E: silke.christiansen[.]basf.com

 
 
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Written by / Agency / Source: BASF

 
 

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BASF’s Nutrition & Health Division to Focus on Growth and Increased Competitiveness

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BASF |
Publisher Contact: Jennifer Moore-Braun - BASF.com 
+49 621 60 99123 jennifer.moore-braun[.]basf.com
 
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