• Square Enix promotes Final Fantasy XIV: A Realm Reborn on PS4 in seven day takeover;
• Leon Hurley announced as Kotaku UK News Editor.
Kotaku UK goes live with Square Enix taking over the whole site to promote the imminent release of Final Fantasy XIV: A Realm Reborn on PS4. The complete takeover encompasses all ad inventory across desktop, tablet and mobile.
US-based Kotaku reaches 5.3 million passionate and engaged US unique users every month, plus another 1.1 million in the UK. The licensing deal means that from today, for the first time ever, the UK audience will have exclusive fully-localised content created and curated by Future. Kotaku UK sits alongside Future’s flagship portfolio of games sites, including GamesRadar and CVG increasing Future’s online Games footprint in the UK by 50% to over 3.3 million.
It was announced last month that Kotaku UK will be edited by former UK Games Editor of IGN, Keza MacDonald. Future today announces that Leon Hurley joins the site as News Editor. Leon joins Kotaku UK from PlayStation: The Official Magazine where he was Associate Editor.
Keith Walker, Head of Digital Film, Games & Technology at Future, says: “The launch of Kotaku UK allows us to offer our commercial partners greater reach than ever and a significant new vehicle to reach highly engaged gamers. I’m thrilled Square Enix are official launch partners, and it’s great to have Leon on board as News Editor his knowledge and passion for gaming makes him the perfect candidate for the role. Kotaku UK allows us to speak directly to a completely new set of gamers while giving current fans everything they love about Kotaku but with some added UK flavour.”
Paul Benjamin, UK Marketing Manager at Square Enix, says: “Kotaku is one of the most influential gaming sites and the UK launch is fantastic news for gamers and the industry. For that reason Square Enix is delighted to be partnering with them for their launch with our own launch of Final Fantasy XIV: A Realm Reborn on PS4.”
The partnership with Gawker Media, which brings Kotaku to the UK, builds on the hugely successful licensing deal which saw Future launch Gawker technology lifestyle brand Gizmodo into the UK market in September 2011, quickly doubling its audience and making it the UK’s fastest-growing technology website.
Future’s Games portfolio reaches millions of gamers across variety of touchpoints online, print, digital editions, social media, video, mobile and events. Kotaku UK will attract a new and highly engaged UK audience to the world-famous site which prides itself on the culture of gaming.
Kotaku UK (kotaku.co.uk), with its unique take of embracing the game playing community as whole, perfectly complements GamesRadar’s insights and gaming analysis, and CVG’s cutting edge first for news approach, with only a 10% cross-over on audiences between all three sites.
Future will launch another Gawker Media brand, Lifehacker UK, the website dedicated to living better in a digital age, later this month.
About Future Games
Future’s Games portfolio delivers a global reach of over 14.6 million every month. Future Games holds a unique position in the global Games media market, combining the strongest games industry partnerships with an innovative multi-channel approach. Future is the only Games media owner to engage with its audience across online, print, digital editions, social media, video, mobile and events.
About Future plc
• Future plc (futureplc.com) is an international media group and leading digital business, listed on the London Stock Exchange (symbol: FUTR).
• Future has been named Consumer Digital Publisher of the Year for three years in a row by the Association of Online Publishers (2011, 2012, 2013) and has been named the Professional Publishers Association Digital Publisher of the Year for two consecutive years (2012, 2013). Future is also the British Media Awards Media Company of the Year.
• We have operations in the UK, US and Australia creating more than 200 publications, apps, websites and events.
• We hold market-leading positions in Technology, Games, Guitar, Creative and Sport & Auto sectors.
• We attract more than 57 million monthly global unique users to our websites, which include techradar.com, gamesradar.com, bikeradar.com and musicradar.com.
• Future sold more than 19 million magazines last year, that’s 37 magazines sold every minute. Our most well-known brands include T3, Cycling Plus, Total Film, Mollie Makes and Xbox: The Official Magazine.
• Future has developed its own app-creation software, FutureFolio. We produce over 100 digital editions, and have sold over 5 million digital issues in the last year.
• Future exports or syndicates 218 publications to over 92 countries, making us the UK’s number one exporter and licensor of magazine content.