NAB SHOW BOOTH # SU7102 - ATEME, a global leader in advanced video compression solutions for the broadcast industry, announced today that it has entered into a partnership with Deluxe Media to fulfill multiple major commercial contracts for Ultra High Definition (UHD) video for distribution in both VOD and physical formats.
Deluxe Media prepares catalogue of 4K UHD titles from multiple major Hollywood studios To support upcoming VOD and physical format service launches, and to be compatible with commercially available UHD television sets, Deluxe Media partnered with ATEME in creating UHD compression masters for distribution.
UHD televisions support HEVC The new offering relies on the HEVC video decoding capabilities that UHD TV manufacturers build into their sets, thus removing the dependency on a UHDTV or HEVC capable set-top-box.
ATEME’s TITAN transcoding software chosen for superior UHD quality and HEVC coding performance In the months preceding the launch of the service, Deluxe Media and ATEME engaged in extensive subjective and objective picture quality tests with Hollywood majors to ensure the highest fidelity when encoding 4K titles with HEVC Main and Main 10 Profiles.
Deluxe and ATEME partner to ensure flawless playback Deluxe Media and ATEME have created encoding configurations that ensure flawless playback and stunning quality of feature films and episodic television on available UHDTV sets.
Steve Kochak, vice president of engineering for Deluxe Media, said:
We chose to partner with ATEME for its picture quality in HEVC and the interoperability of its streams with internal televisions decoders. In addition to having a mature solution in the emerging UHD market, its development team’s ability to respond quickly to changes in UHDTV manufacturer requirements, under tight deadlines, was critical.
About Deluxe Entertainment Services Group, Inc.
Deluxe Entertainment Services Group, Inc. (bydeluxe.com) is a global leader in media and entertainment services across film, video and online original content from capture to consumption. Since 1915 Deluxe Entertainment has been the trusted partner for the world’s most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management and new digital solution-based technologies. The company employs nearly 6,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. Deluxe Entertainment is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc.
ATEME (ateme.com) is a world leader in HEVC / H.265, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for live broadcast contribution links, fulltime distribution services, non-linear file and live video streaming solutions for OTT, IPTV and VOD applications.
ATEME Press Contact: Kim Dearborn - Nadel Phelan, Inc.
T: +1 831-440-2407 - E: kim[.]nadelphelan.com.