PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Front Row Marketing

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

State Farm Receives Over $2 Million in Broadcast Media Value as Presenter of the NFLís Pro Bowl - According to ROI analysis conducted by Front Row Marketing Services, a naming rights marketing and sponsorship research firm, State Farm received $2.06 million in exposure from its title sponsorship during the 2007 NFL Pro Bowl
State Farm Receives Over $2 Million in Broadcast Media Value as Presenter of the NFLís Pro Bowl

 

NewswireToday - /newswire/ - Port Huron, MI, United States, 2007/02/15 - According to ROI analysis conducted by Front Row Marketing Services, a naming rights marketing and sponsorship research firm, State Farm received $2.06 million in exposure from its title sponsorship during the 2007 NFL Pro Bowl.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Broadcast/TV/Radio Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

As the AFC stars defeated the NFC stars in dramatic fashion on a last-second field goal in the 57th Pro Bowl, State Farm also reaped the rewards as title sponsor of the NFLís annual all-star game.

According to ROI analysis conducted by Front Row Marketing Services, a naming rights marketing and sponsorship research firm and a subsidiary of Philadelphia-based sports and entertainment firm Comcast-Spectacor, State Farm received $2.06 million in exposure from its title sponsorship during the Pro Bowlís Saturday evening broadcast on CBS. State Farm received 5 minutes and 42 seconds of in-broadcast exposure during the game from on-screen graphics and verbal mentions. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($225,000) for a 30-second broadcast commercial spot.

Eric Smallwood, VP of Marketing and Research for Front Row Marketing Services said, ďThe exposure and value that State Farm received indicates that presenting sponsorships are very valuable branding tools.Ē Smallwood continued, ďCorporations should take notice at the value that they could receive from these partnerships, especially when they are aligned with high profile events.Ē

State Farm is the first-ever presenting sponsor of the Pro Bowl. Sports Business Journal reported the value of the package at $15 million a year. The deal includes regular-season media commitments and runs for two years with a mutual option for a third. State Farm receives broad insurance category exclusivity, six spots in CBSís Pro Bowl telecast, mentions and graphics in and around CBSís broadcast of Super Bowl XLI, camera-visible signage at the Pro Bowl, title sponsorship of ESPNís weekly ďNFL MatchupĒ show, inventory on NFL.com and NFL Network and tickets and hospitality at the Super Bowl and Pro Bowl.

Front Row Marketing Services, a subsidiary of Comcast-Spectacor, is based in Philadelphia, PA with offices in Tampa, FL, Ridgefield, CT, Ft. Collins, CO, Des Moines, IA and Detroit, MI. Front Row has conducted sponsorship evaluation analyses for numerous municipalities, sporting events and sports properties, including the NBAís Philadelphia 76ers, MLB's Pittsburgh Pirates, NFL's Houston Texans and Philadelphia Eagles, Wachovia Center, the PGA and LPGA Tours, Dover International Speedway, and Boston University. Additionally, Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 29 accounts.

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the Philadelphia Phantoms (AHL), the two arenas in which their teams play, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 60 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Broadcast/TV/Radio Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Front Row Marketing

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Broadcast/TV/Radio articles,
CATCH Visitors via Your Competitors Announcements!


State Farm Receives Over $2 Million in Broadcast Media Value as Presenter of the NFLís Pro Bowl

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Eric Smallwood - FrontRow-Marketing.com 
810-984-2608 esmallwood[.]frontrow-marketing.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Front Row Marketing securities in any jurisdiction including any other companies listed or named in this release.

Broadcast/TV/Radio via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Front Row Marketing / Company Profile


Read Broadcast/TV/Radio Most Recent Related Newswires:

Totalplay Goes Virtual in Video Headend with ATEME
Kudelski Group and Advance Magazine Publishers, Inc. Sign Patent License Agreement
IBCAP and NAGRA Extend Agreement in the Fight Against Piracy of International TV Content in the United States
Cellnex Equips its Labs with ATEMEís TITAN File
My-HD Taps Cloud-based Content Protection from Conax for MENA Region Operations
wTVision Launches ChannelMaker-in-the-Cloud with the Support of ATEME
Dell EMC OEM and IoT Solutions Helps Global Video Compression Leader ATEME Transform the Broadcast Industry
Nagra and Samsung Announce World First Launch of TVkey By HD+ in Germany
Evolution Digital and Conax Announce Deployment of Multi-DRM Security Platform on EVUE-TV
Kudelski Group and Twitter Pursue Business Collaboration Opportunities
Triple Play India to Deploy Conax-secured, Cloud-based Multi-DRM Offering Combined with Pre-integrated Middleware from Corpus
Altice USA Selects NAGRA Content Protection for US Cable Operations
KLAS-TV to Launch New Lifestyle Show 'Las Vegas Now' Bringing Southern Nevada Viewers the Best Local Entertainment, News and Special Event Coverage
Kudelski Security Continues its Rapid Expansion with the Acquisition of M&S Technologies
​Hearst Completes Roll Out of MediaOS Across its Television Properties

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  NAKIVO, Inc.





 
  ©2017 Newswire Today ó Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)