PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: BASF

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

BASF At In-cosmetics 2014 with Innovative Solutions for the Cosmetics Industry - The world’s leading suppliers, formulators, and marketing experts in the cosmetics industry are expected to attend this year’s in-cosmetics April 1-3 in Hamburg -
BASF At In-cosmetics 2014 with Innovative Solutions for the Cosmetics Industry


NewswireToday - /newswire/ - Hamburg, Germany, 2014/04/01 - The world’s leading suppliers, formulators, and marketing experts in the cosmetics industry are expected to attend this year’s in-cosmetics April 1-3 in Hamburg - DE000BASF111

Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing/Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


• Validated typology system helps define consumer personalities and their needs;
• New ingredients and concepts for personal care products that satisfy consumer demands.

Starting today, BASF will present new ingredients and innovative concepts for the personal care market in a 140-square-meter exhibit (Booth 4J30).

Typology system explains what consumers want
Driving forward the development of the brand Care Creations™, the company is taking a more and more science based approach to explore consumer needs: The focus is on a validated typology system with which users can define different consumer personalities. Based on this, BASF can assist its customers even better in developing brand and product experiences that fulfill consumer needs. “We wanted to know how we can better understand the needs of consumers and predict exactly what impact personal care products have on them, especially on an emotional level,” said Thomas Schröder, responsible for the Business Management of Personal Care Europe. This is why the company conducted studies in cooperation with TNS Infratest, an institute known for market and opinion research. They use six consumer archetypes as a basis for providing insight into the emotional and functional needs of these consumer groups.

Based on the results of one study carried out for conditioning hair care products, BASF is presenting a new formulation concept that picks up the personality traits and emotional needs of the different consumer archetypes and translates these requirements into exceptional conditioning products. Furthermore, the company is showcasing new ingredients for personal care products. Some of them are already tailored to the needs of the archetypes.

Ultrahold® Power: Styling polymer for better hold in hairspray
The new Ultrahold® Power styling polymer targets the “Energetic” archetype with its dynamic consistency for sensational looks. It provides better hold in applications such as hair spray, gel and cream, it is easy to use and provides a high level of formulation flexibility.

Luvigel® Fit UP: Thickener for high-performance hair gel
The demand for better hold in styling gels continues. The rheology modifier Luvigel ® Fit UP increases the performance and styling power of formulations. The polymer reduces the risk of flaking from extreme styling formulations and broadens the spectrum for bold and dynamic hairstyles that are preferred by the “Energetic” archetype.

Vibracolor® Moonlight Blue: Hair dye for creative types
This new hair dye is characterized by its great color intensity and excellent color stability when shampooing, even at low dosage. Easy to formulate, Vibracolor ® Moonlight Blue introduces a wide range of fashion shades from very light to intensely dark blue, as well as brown and other dark shades. It thus appeals to the desires of individualistic and creative consumers in particular.

Cetiol® Ultimate: A volatile, natural-based emollient
Cetiol® Ultimate answers to the rising market demand for new formulation textures and appealing skin sensations in cosmetics industry. With this ultrafast-spreading emollient, BASF meets a wide range of claims from ultra-thin oil-in-water formulations to smooth dry body oils and very light facial foundations that ensure a good coverage. Thanks to its volatile properties, skin care products with Cetiol Ultimate are easy to apply, absorb quickly and leave a smooth, fresh skin feeling. The natural-based, volatile hydrocarbon is readily biodegradable and approved by Ecocert and COSMOS.

Perlaura™: Anti-aging active for a visibly brighter, smoother skin
Perlaura™, a water extract from the roots of meadow bistort (polygonum bistorta) participates in the maintenance of the dermo-epidermal junction and dermal capillaries cohesion for a combined optical and biological radiance. The new anti-aging active contributes to restore skin’s homeostasis and integrity. Within four weeks, the skin appears visibly brighter with a smoother, more even surface.

Radianskin™: Erases dark spots through innovative mechanism
Radianskin™ is a pure molecule that erases dark spots from the face and hands. Radianskin™ reduces melanogenesis through an innovative mechanism blocking the melanin release by the melanocytes, an alternative to the broadly known inhibition of tyrosinase. Besides unifying the complexion, the active also helps slow down premature photo-aging of the skin by preventing cell damage caused by UVB radiation and reducing the release of inflammatory cytokines. The skin is safely evened and protected from pigmentary disorders within 14 days.

Slim-Excess®: Shapes face and body contours within weeks
The red algae hydrolysate with proven efficacy on both face and body reshaping, was inspired by studies conducted in the field of obesity. Two compounds that are found in abnormally high concentrations in obese subjects have been targeted: spermine and spermidine. These two compounds take part in many mechanisms in fat metabolism: activation of lipogenesis, inhibition of lipolysis and activation of preadipocyte differentiation. Slim-Excess ® acts like a molecular trap, blocks these two polyamines and redesigns the face contours within four weeks .

About BASF Care Chemicals
BASF Care Chemicals division offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications. We are the global leading supplier for the cosmetics industry, as well as the detergents and cleaners industry and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets. We are where our customers need us around the world.

About BASF
BASF ( is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing/Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: BASF


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Manufacturing/Robotics articles,
CATCH Visitors via Your Competitors Announcements!

BASF At In-cosmetics 2014 with Innovative Solutions for the Cosmetics Industry

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

In-cosmetics | BASF Care Chemicals
Publisher Contact: Birte Kattelmann-Jagdt - 
+49 2173 4995-464 birte.kattelmann[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BASF securities in any jurisdiction including any other companies listed or named in this release.

Manufacturing/Robotics via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From BASF / Company Profile

Read Manufacturing/Robotics Most Recent Related Newswires:

SCHOTT Introduces Versatile Interior Lighting Solution for Automobiles
PPG Receives ISEGA Certification for TESLIN Food-Grade Substrate
BASF Introduces Pageant TR Intrinsic Brand Fungicide
BASF Placed New Waterborne Production Plant At Tultitlan, Mexico
FEC Plans to Expand Production Capacity at OFS to Meet Global Demand
PPG to Highlight Technical Advances, Present Paper At Vehicle Display Symposium
Rockwell Automation Announces New Services to Alert Operators of Potential Security Threats
Tripp Lite Rack Enclosures Now Available on Top Building Information Modeling (BIM) Site
Frost & Sullivan Honors Heller Industries for Standing out in the SMT Soldering Equipment Market with its Novel Reflow Soldering Tool That Supports In
ITT's Compact Automation Brand Expands Product Offerings to Include Electric Actuators
PPG to Showcase Integrated Coatings Solutions At Intermodal EXPO 2017
BASF Launches Impregnated Fiber Mat Technology for Nonwoven Fiber Composites At CAMX 2017
APAC Governments Harness IIoT to Expand Manufacturing Capabilities and Affirm Global Supply Chain Role Finds Frost & Sullivan
PPG Completes Sale of Remaining Fiberglass Operations to Nippon Electric Glass
BASF to Increase Price for Diols And Derivatives in North America

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  La Bella Bakery Artisan Bakery Arizona


  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (